EliseAI and Zillow Rentals Find Renters Who Use AI Assist Are 43% More Likely to Apply

About this update from Zillow Group, Inc.

Zillow Rentals’ AI leasing integration drives measurable gains across the rental funnel NEW YORK--(BUSINESS WIRE)-- EliseAI and Zillow Rentals released findings today showing that renters who engage with “AI Assist,” the EliseAI-powered AI leasing agent embedded in Zillow Rentals listings, are on average 43% more likely to apply for an apartment than those who don't1. The results validate a first-of-its-kind integration. Zillow Rentals is the only rental marketplace with a built-in EliseAI experience, letting renters get answers, schedule tours, and stay engaged with properties directly from the listing. AI Assist is available to Zillow's multifamily partners with more than 450 units in their portfolio at no additional cost. The data covers the period of October 2025 through April 2026 across the companies' shared portfolio of multifamily communities. Alongside the 43% lift in application rates, renters who engaged with AI Assist were on average 19% more likely to book a tour and 24% more likely to sign a lease. This reflects how renters search for apartments today. They expect immediate service, around the clock, and Zillow Rentals’ AI Assist, powered by EliseAI, delivers that across the lead-to-application journey: Instant inquiry response: Engages prospects from the first message, keeping them interested in the listing. Immediate post-tour follow-up: Keeps prospects warm through decision making, driving the lift in application rates. 24/7 availability: Frees up onsite leasing teams to focus on residents. "Leasing teams are stretched thin. 28% of calls to leasing offices go unanswered, and over half of inquiries arrive outside business hours," said Minna Song, co-founder and CEO of EliseAI. "AI Assist responds to every one of them. The data shows what can happen when every single lead gets a helpful reply instantly." "Finding the right apartment and deciding to move forward are two of the most consequential steps in a renter's journey, and renters shouldn’t have to wait for answers. With AI Assist, we’re making sure that every renter can get an immediate, helpful response. The data shows that this immediacy makes a real difference in their ability to move forward,” said Michael Sherman, Senior Vice President of Zillow Rentals. Multifamily operators have seen the results firsthand. "EliseAI is working while we're sleeping, engaging with people we otherwi...

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