e.l.f. launches "Grip, Set, Go," in partnership with RED Driver Training, democratising access to a skill that lasts a lifetime.

About this update from E.l.f. Beauty, Inc.

LONDON, July 9, 2026 /PRNewswire/ -- e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced it is giving away thousands of driving lessons to UK learners with RED Driver Training, democratising access to one of the most financially out-of-reach milestones facing young people in the UK today.  e.l.f., which stands for every eye, lip and face, is a brand that has always believed the most powerful thing it can offer is access - to beauty, to confidence and now, to the driving seat. e.l.f.'s "Grip Set Go" campaign aims to help thousands of young people unlock independence, opportunity and for many, their first real taste of freedom.  Learning to drive in the UK has become one of the most inaccessible rites of passage for the next generation*: For young people, driving isn't simply about passing a test, its freedom from public transport limitations and access to work and social mobility. e.l.f. is here to give thousands of learners a head start and a powerful signal that their starting point does not have to define their finish line. e.l.f. commissioned its own research to discover:**  "e.l.f. have always been in the business of serving the underserved, of finding the places where we can do something bold and do something good at the same time," said  Yana Yarmova, General Manager, EMEA, e.l.f. Brands. "'Grip, Set, Go' is a perfect expression of who we are: bold disruptors with a kind heart, showing up in unexpected places where we can create something meaningful. We want every learner who gets behind the wheel with one of these lessons to feel confident and capable to show up as their best selves every single day." 

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