Featuring seven rising stars, "Mirror Mix" brings beauty and music together in true e.l.f. style
OAKLAND, Calif., September 25, 2026--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of "Mirror Mix," its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. "Mirror Mix" continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.
e.l.f. is driven to democratize access to dreams for these talents who are underserved in the music industry:
1 in 3 independent artists (not backed by a label) say they are challenged by lack of exposure and getting their music heard.
78% of independent artists earned less than $15,000 from their music in a year; only 13% live solely off earnings from their music.
82% of independent artists can't afford to tour; 87.5% of those 18–24 find it completely unaffordable.
It is a gap e.l.f. has been working to close. The brand launched its first album in 2024, Get Ready With Music, The Album, generating 500,000+ Spotify streams and 10M YouTube views. e.l.f. also collaborated with Colombian singer and songwriter, Manuel Turizo, on an original song, "ojos. labios. cara" and created the most viral branded campaign in TikTok history, "#eyeslipsface."
"At e.l.f., we've always believed in empowering the voices of every eye, lip and face, and that includes every artist with a story and every fan looking to discover something new," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands. "Beauty and music are both powerful forms of self-expression and everyone deserves the opportunity to be seen, heard and celebrated. 'Mirror Mix' is about opening doors for rising artists, giving them a platform to connect with new audiences and turn these moments into lasting careers."
Introducing the star-power behind "Mirror Mix", each artist contributed original songs spanning diverse musical genres:
Brasko: originally cutting his teeth in the music scene through amassing an underground cult following as a theatrical rock solo artist, today Brasko is best known for helping chart-topping artists construct crafty and catchy lyrics. Song: Look Don't Touch
Flau'jae Johnson: a WNBA basketball star, rapper, businesswoman and philanthropist, Flau'jae Johnson is an independent recording artist and one of e.l.f.'s empowering.legendary.females. Most recently she dropped Woah, with an exclusive music video at the top of the Empire State Building ahead of her WNBA debut and is quickly becoming one of the faces of the Seattle Storm - continuing to prove she can excel simultaneously on more than one lane. Song: What Can't I Do
Hello Sister: a dynamic pop-rock trio of sisters Grace, Gabriella, and Scarlett, known for infectious hooks, powerful vocals and unmistakable sister chemistry. The Orlando-based band first gained national attention on America's Got Talent and has since performed at major events including iHeartRadio's Jingle Ball, SunFest and Vans Warped Tour. Following a breakout year of releases, the trio is entering a new chapter of their sound and career. Song: Girlhood is Forever
Joaquina: e.l.f.'s newest ambassador and Latin Grammy Award-winning Venezuelan singer-songwriter. The song Joaquina wrote in collaboration with e.l.f., in partnership with creative agency CROING, will also serve as the second single in her new era of music. Joaquina recently joined e.l.f. at the NWSL Challenge Cup in June, where she sang the national anthem. Song: Ya No Estoy
Mamii: a Grammy Award-winning independent artist, songwriter, producer and multi-instrumentalist who plays five instruments and writes and produces most of her music herself. Her hands-on approach reflects a distinct creative vision rooted in self-expression, individuality and artistic independence. Song: Transitions
NEZZA: a Colombian-Dominican singer and songwriter whose breakthrough moment was in Summer 2025 when her viral performance at Los Angeles Dodgers Stadium catapulted her into the global spotlight. Song: Bésame
Sadie Rose Van: recently selected as one of the lead artists on "Gotta Be Us," produced by five-time Grammy-award winning hitmaker Poo Bear and created as the musical anthem for Be The People, a nationwide initiative built around community, contribution and connection. Appearing alongside Momo Boyd, Trevor Jackson, Smino, Luke Borchelt. Song: Kiss