Business
EBay Launches Authenticity Guarantee for Trading Cards in the UK
EBay Launches Authenticity Guarantee for Trading Cards in the
About this update from Ebay Inc.
eBay, the world's largest online global marketplace for trading cards, today announced the launch of its Authenticity Guarantee service for trading cards in the UK. The authentication service will start rolling out for eligible trading cards - including collectable card games, sports trading cards and non-sports cards - sold for £500 and above.eBay will be the first online marketplace in the UK to make authentication as the standard for qualifying purchases, bringing an added layer of trust and confidence for one of eBay's most passionate enthusiast communities. Trading cards continue to see strong demand from collectors, as new record sales are set across the industry. On ebay.co.uk , collector interest spans everything from Pokemon to Formula 1, with cards such as Charizard ex and Ancient Mew among the most searched in 2025, and Lando Norris ranking as the most searched British athlete on the site. "Trust is critical in the world of collectables - it's why collectors around the world turn to eBay and our 30 years of expertise, innovation and diverse selection in this category," said Adam Ireland, Vice President and General Manager, Global Collectables at eBay. "The expansion of our Authenticity Guarantee service to trading cards in the UK offers buyers and sellers an enhanced experience for high-value trading card transactions, and represents a global milestone for our collectables business." With the introduction of Authenticity Guarantee for trading cards, alongside categories including sneakers, luxury watches and handbags, eBay continues to deliver market-leading experiences across the UK. Authenticity Guarantee for Trading Cards: How It Works When a service-eligible trading card is purchased, the seller ships it directly to eBay's authentication facility, for a comprehensive, multi-point physical inspection carried out by our partner, Professional Sports Authenticator (PSA). Following this rigorous assessment, the card is sent via tracked, next day delivery to the buyer. Details of the authentication process include: *Thorough Inspection: Using an extensive database, authenticators assess the card's condition and quality, ensuring it matches the listing description and verifying authenticity. *Proof of Authentication: A tamper-evident e-tag featuring a unique QR code is attached to the card's protective packaging, preserving the condition of the ca...