Partnership brings real-time prediction markets to the UIM E1 World Championship presented by PIF, deepening fan engagement across the 2026 season
FORT WORTH, Texas, July 16, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) ("SEGG Media" or "the Company") today announced that Sports.com Predict has been named the Official Prediction Partner of E1, the world's first all-electric raceboat Championship, for the 2026 season under the UIM E1 World Championship presented by PIF.
The partnership extends Sports.com Predict's live-sport footprint into one of the world's fastest-growing racing series, adding a global, entertainment-driven fan base through teams owned by Marc Anthony and other prominent figures from sports and entertainment to SEGG Media's expanding prediction market ecosystem.
SEGG Media identified E1's head-to-head race format, and its mix of short and long lap configurations, as a natural fit for real-time prediction engagement, with multiple decision points built into every race weekend.
Sports.com Predict will be integrated across the E1 fan journey through exclusive prediction market rights, on-site branding, digital and social media activations, QR-enabled fan experiences, premium hospitality engagement, collaborative content, and broadcast integrations.
The partnership reflects SEGG Media's strategy of aligning Sports.com Predict with modern, fast-growing sports properties that share the Company's ambition to redefine fan engagement, further extending the platform's reach and connecting it with new global audiences.
The partnership also builds on SEGG Media's broader thesis around the prediction market industry, which has seen rapid global growth in recent years as fans increasingly gravitate toward peer-to-peer, participatory engagement with live sport. The Company views E1 as a further step in deepening that engagement and giving its growing global audience new ways to interact with the sport.
"We're delighted to welcome Sports.com Predict on board as E1's Official Prediction Partner. They bring real expertise in fan engagement, and this partnership gives our audience an even closer connection for every race," said Jamie Copas, Chief Executive Officer of E1.
"E1 represents exactly the kind of pioneering sporting property that we want Sports.com Predict to partner with. Fans increasingly look to participate in the action, not simply watch it, and prediction markets create an entirely new layer of engagement around live sport; this, coupled with E1's exciting race format and audience reach, makes the partnership incredibly exciting," said Daniel Bailey, Chief Commercial Officer of SEGG Media.