DRYWORLD Flagship Store Partnership with State of the Art A1 Athletic Facility
Press Release | 23/02/2022
Santa Barbara, California, February 23nd, 2022 -- via PR NEWSWIRE –
DRYWORLD, (“DRYWORLD Brands Inc.”) (OTC Pink: IBGR) is pleased to announce that the Company has signed a lease agreement to open a flagship store in Edmonton, Alberta at the new state of the art A1 Athletic Facility https://a1af.ca, estimated to open in November of 2022.
The A1 Athletic Facility will be Canada’s largest indoor, dual sports dome providing every tool necessary to optimize athlete’s performance in Soccer, Football and other sports. The A1 Team will assist student athletes to prepare for the level of their choice and will assist athletes returning to sports following a major injury. A1 Performance Specialists have the knowledge and passion to coach athletes towards their goal whether that be recreational, varsity or professional. A1 will also provide affordable pricing, through a sponsorship program for low-income families to help grow talented athletic children in a high-performance setting.
In an amazing show of faith for the project, the City of Edmonton has approved an increase in the 2022 operating expenditure budget in Community and Recreation Facility Services, Citizen services of $5m to fund the A1 Athletic Facility service package.
STATE OF THE ART
A1 is giving athletes a high-performance facility equipped with pro-grade artificial turf and a high-performance gym. The two multi-purpose FIFA and CFL regulated field domes in addition to their outdoor field will cater to many sports including Soccer, Football, Lacrosse, Rugby, and Basketball.
The main floor of the clubhouse will include a full restaurant, Bar & Cafeteria in addition to an ultra-modern 2500 square foot gym designed for weight training and cardio conditioning. With a physiotherapy and/or rehabilitation service on site, athletes will have everything they need at A1 facility to take their game to the next level.
A1 has access to video technology that no other sports facility in Edmonton is using. This technology allows athletes to record and showcase their skills for universities and colleges they are interested in attending. It gives coaches and scouts an early look at the players strengths to help with the recruiting process.
DRYWORLD’s flagship store will be 425 sq ft of prime real estate at the main entrance of the clubhouse and gym in the large foyer that everyone who enters the building will have to walk past. A1 is projecting traffic of 1000 per day once fully booked, providing great visibility for the brand. MLS team Vancouver Whitecaps are establishing an academy at the facility, with offices on the upper floor. The Alberta provincial soccer association and other sports related businesses are also establishing business at A1. As part of the deal, DRYWORLD will be the official technical partner of A1 Athletic Facility and will build a dynamic merchandise program designed to support athletes and those who support the athletes.
A1 has a mission to open three locations in a few short years, with DRYWORLD securing the right to open flagship stores in all locations opened for the next ten years. The two performance focused brands are aligning with a likeminded vision to become the ultimate home for athletes.
“I am excited to align with A1. A company that is highly invested in the youth by providing more opportunities for all athletes to train like a professional”, said Stevens Kadiebwe of DRYWORLD, “I look forward to working together with the A1 executive team to make a positive impact on the community. A1 will be a state-of-the-art facility which fits perfectly with DRYWORLD’s technology, innovations and flagship store strategy."
“A1 athletic Facility has always been a dream of mine that is coming to fruition. I had always wanted to develop an all-inclusive facility in North Edmonton for our youth to train and develop their skills through sport. Focusing heavily on opportunities for continuing education. Scholarships though universities or colleges here and abroad is what I seek to make available for determined youth. If we can provide this opportunity to just one family then it’s an enormous win. Our city has struggled to provide these venues for whatever reason and through our hard work with The City of Edmonton we are almost there. I look forward to having companies such as Dryworld join us for I see a huge alignment in our beliefs. Our focus is, has and always will be for youth development through sport and I look forward to our next generations enjoying this facility.” Said Raj Mahmi founder of A1 Athletic Facility.
Contact:
info@thedryworld.com
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ABOUT DRYWORLD
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science.
ABOUT A1 Athletic Facility
A1 Athletic Facility will be Canada’s largest indoor, dual sports dome that will provide low-income families and people from all walks of life every tool necessary to optimize their performance in Soccer, Football and other sports. The A1 Team will assist student athletes to prepare for the level of their choice and will assist with the return to sports following a major injury. A1 Performance Specialists have the knowledge and passion to coach athletes towards their goal whether that be recreational, varsity or professional. A1 will also provide affordable pricing for low-income families to help grow talented athletic children in a high performance setting.
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