DRYWORLD Drops It Like It’s Hot - With Super League Triathlon’s 2023 Arena Games Triathlon World Championship Series Merchandise Collection
Press Release | 02/23/2023
February 23, 2023 via OTC Markets DRYWORLD (OTC Pink: IBGR) is pleased to announce it has released the 2023 Arena Games Triathlon World Championship Series collection featuring the eight distinct colors represented by the athletes competing in the official World Championship series.
Super League’s Arena Games Triathlon powered by Zwift is a dynamic new esports format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It crowns the official triathlon esports World Champions thanks to its ground-breaking partnership with World Triathlon.
If you want to find out more about the Arena Games Triathlon format, check out the documentary, Arena Games Documentary.
In 2022, the Arena Games Triathlon had 21.7 million cumulative global viewers over 4,969 hours of global coverage and estimated sponsorship value for the DRYWORLD brand of 3,828,775 Euros.
With the 2023 World Championship Series taking place across 3 countries kicking off in Montreal Canada on Feb 25, then moving to Sursee Switzerland on March 12, finishing in London on April 8, this year’s series promises to be the biggest and best ever.
Once again, DRYWORLD has elevated the merchandise game of Super League Triathlon to include our Signature eco-friendly Bentley of Trisuits, the Lightspeed 1000 in new dynamic colors to match what the athletes compete in, as well as a new signature technical product in the Lightspeed 1000 2-piece triathlon suit, which is a favorite for many triathletes worldwide. Shop the technical line here, SLT Technical Products.
In addition to the new technical products, we have stepped our game up on the leisure products with 10 new Coolmax Tee colors, 10 new cotton tee colors, and 5 new hoodie colors with various designs in men’s, women’s, and youth sizes. Shop the leisure line here, SLT Leisure Line.
“The Super League brand is exciting, dynamic and groundbreaking and we’ve been provided the opportunity and responsibility to represent those elements with their merchandise collection. We’re here to offer triathletes something they’ve never had before, just like SLT does” commented Head of Partnerships Ian Hollister. “So, we’re doing what we do best, having fun and making it pop.”
“Arena Games Triathlon is exciting, innovative and delivers a new audience to the sport,” said Super League Triathlon Commercial Director Matt Caren. “DRYWORLD understands that different audiences have different demands and are delivering once again when it comes to producing a fantastic merchandise range which advances the sport in the same way that Super League does.”
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ABOUT DRYWORLD
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit www.thedryworld.com.
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