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Dollar Tree Named Entitlement Sponsor for New England's Only NASCAR Cup Series Race
Speedway Motorsports and Dollar Tree officials announced today the value retailer has been named entitlement sponsor of the NASCAR Cup Series (NCS) race at New Hampshire Motor Speedway (NHMS) and Official Value Retailer of Speedway Motorsports.
About this update from Dollar Tree, Inc.
LOUDON, N.H., May 3, 2026 /PRNewswire/ -- Speedway Motorsports and Dollar Tree officials announced today the value retailer has been named entitlement sponsor of the NASCAR Cup Series (NCS) race at New Hampshire Motor Speedway (NHMS) and Official Value Retailer of Speedway Motorsports. The Dollar Tree 301 will take place at 3 p.m. on Sunday, Aug. 23 at NHMS. As the only annual NCS race in New England, the Dollar Tree 301 at "The Magic Mile" will be broadcast worldwide on USA Network, PRN and SiriusXM NASCAR Radio. Download Logos, Graphics, B-Roll & Photos "NASCAR fans are some of the most passionate consumers in sports, and partnering with Speedway Motorsports provides a powerful opportunity to connect with them in a meaningful way," said Mike Creedon, Chief Executive Officer, Dollar Tree. "We see this partnership and our race entitlement at New Hampshire Motor Speedway as an invitation for fans to experience the value, convenience and discovery that only Dollar Tree can offer. Just as the sport thrives on teamwork and dedication to deliver for its fans, our more than 150,000 associates across the country share that same drive to deliver excellence every day for our customers." In addition to adding their name to New England's only NCS race, Dollar Tree has branded the "More Fun. More Value" pages across all track websites in the Speedway Motorsports family as well as a ticket offer that includes a $10 Dollar Tree gift card with a purchase of at least two tickets. Dollar Tree will activate in Speedway Motorsports Fan Zones with feature appearances from NCS drivers Erik Jones and John Hunter Nemechek of LEGACY MOTOR CLUB. "We're thrilled to put Dollar Tree's name on our NASCAR Cup Series race," said New Hampshire Motor Speedway Executive Vice President and General Manager David McGrath. "Attending a NASCAR race at New Hampshire Motor Speedway is the best value in pro sports, and our team strives to provide a top-notch experience with convenient options for race fans to make memories without breaking the bank. We can't think of a better partner than Dollar Tree to join us in that mission. We look forward to welcoming veteran race fans to the Dollar Tree 301 as well as those discovering NASCAR for the first time – they're sure to be race fans by the time that checkered flag waves....