dna dynamics Update on Games development
New Sports Game in the Works
LEAMINGTON SPA, U.K. – (Marketwire) – September 13, 2012 – DNA Dynamics, Inc. (OTC Pink: DNAD), a global developer and publisher ofmobile video games and applications, is today updating the markets on it’scurrent games and what’s in its development pipeline.
Warheads Battle
As werecently announced, “Warheads MedievalTales” has successfully made the transition to “Warheads Battle” along with pulling in over 100,000 players. This update to the game overhauls the ‘newplayer experience’, making it easier for players to get into the game and to progress. Building upon those principals, today we aresubmitting another new update of the game into the AppStore. This update is focused on increasing playerretention over the long term and engaging our players in a much more effectiveway. The third iteration of the updatedWarheads Battle will be completed by the mid-November – this version aims to startthe journey towards an increase in revenue and focuses on monetization. A host of new features are set to be includedand we believe it really will now start to become one of our more successfultitles.
Kevin Corti,recently appointed Head of Studio commented, “taking Warheads back to basicswas the first thing I did when I came on board at DNA. The game shows so muchpromise, however, it missed the mark on several fronts. It was bringing in an impressive amount ofusers and had great reviews in the industry as well as on the AppStores, butthat was not reflected in the revenue it was hitting - this landscape ischanging and, with these releases, I cannot wait to see the revenue start toincrease over the coming weeks.”
TheNaked Gun
Another DNA property undergoing achange is “The Naked Gun”, with anupdated version of the original game featuring improved visuals and increasesin device compatibility. This new version is now live in the Apple AppStore. A secondnew version of the title, which is ‘Free to Download’, is also now available inthe AppStore. Once players reach acertain point in this free version they will then have to update the game viaan in-app purchase to continue. We feelthat this approach will help us reach out to a whole new audience and engagewith a playerbase that would never have experience what The Naked Gun has tooffer.
LookingAhead – an exciting new title on the works.
We have recently started work ona social sports title; the game is based around one of the best-loved sports inNorth America and is our first truly casual social title. There is currently nothing like this game inthe marketplace and all at DNA are greatly looking forward to its release in Q12013. We’re currently speaking with a number of major publishers and marketingpartners to bring this game to market and have already received substantialinterest from several parties. We expect to be in a position to sign a key newpartner to help us take this to market after the GDC Online event in October2012.
Ed Blincoe, DNA Dynamics CEO,said “Taking this social mobile approach to our upcoming sports game is a vitalstep forward for DNA, we’re ploughing everything we have into this title tomake sure it’s a huge success for us and our shareholders. I can’t wait to share the details of the gameover the coming months and we will be inviting a small group of our currentshareholder base to help us test and shape the product once we get into thebeta phase of development.”
About DNA Dynamics, Inc.
Headquartered inLeamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer andpublisher of graphically rich, interactive entertainment currently delivered oniOS®, Android™, Apple Mac® and PC. Through its operating subsidiaries, theCompany has created, acquired or licensed a portfolio of highly recognizable oremerging brands that broadly appeal to its consumer demographics, ranging fromchildren to adults and casual gamers to serious enthusiasts. For more information, please go to www.dnadynamics.net. You can alsofollow the Company on Facebook and Twitter.
For more information please email info@dnadynamics.net
Forward-Looking Statements
This press release may contain forward-looking statements,including information about management's view of DNA Dynamics, Inc.’s futureexpectations, plans and prospects. In particular, when used in the precedingdiscussion, the words "believes," "expects,""intends," "plans," "anticipates," or"may," and similar conditional expressions are intended to identifyforward-looking statements. Any statements made in this news release other thanthose of historical fact, about an action, event or development, areforward-looking statements. These statements involve known and unknown risks,uncertainties and other factors, which may cause the results of DNA Dynamics,its subsidiaries and concepts to be materially different than those expressedor implied in such statements. Unknown or unpredictable factors also could havematerial adverse effects on DNA Dynamics’ future results. The forward-lookingstatements included in this press release are made only as of the date hereof. DNADynamics cannot guarantee future results, levels of activity, performance orachievements. Accordingly, you should not place undue reliance on theseforward-looking statements. Finally, DNA Dynamics undertakes no obligation toupdate these statements after the date of this release, except as required bylaw, and also takes no obligation to update or correct information prepared bythird parties that are not paid for by DNA Dynamics.
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