Directors' Notification of Dealing in Shares

John David Sports PLC 29 March 2000 DEALINGS BY DIRECTORS 1) NAME OF COMPANY John David Sports PLC 2) NAME OF DIRECTOR Peter Alan Cowgill 3) Please state whether notification indicates that it is in respect of holding of the Director named in 2 above or holding of that person's spouse or children under the age of 18 or in respect of a non-beneficial interest As per 2 above 4) Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them. (If notified) As per 2 above 5) Please state whether notification relates to a person(s) connected with the Director named in 2 above and identify the connected person(s) N/A 6) Please state the nature of the transaction. For PEP transactions please indicate whether general/single co PEP and if discretionary/non discretionary - 7) Number of shares/amount of stock acquired 10,000 8) (0.02% ) of issued Class 9) Number of shares/amount of stock disposed - 10) ( - % ) of issued Class 11) Class of security Ord 5p shares 12) Price per share £1.28 13) Date of transaction 28.03.00 14) Date company informed 28.03.00 15) Total holding following this notification 384,963 shares 16) Total percentage holding of issued class following this notification 0.83% IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE COMPLETE THE FOLLOWING BOXES 17) Date of grant 18) Period during which or date on which exercisable 19) Total amount paid (if any) for grant of the option 20) Description of shares or debentures involved: class, number. 21) Exercise price (if fixed at time of grant) or indication that price is to be fixed at time of exercise 22) Total number of shares or debentures over which options held following this notification 23) Any additional information 24) Name of contact and telephone number for queries P A Cowgill 01706 626433 25) Name and signature of authorised company official responsible for making this notification Date of Notification.......29 March 2000