Tuesday, 20 October 2026
The Character Group plc
(“Character”, the “Company” or the “Group”)
Directors’ share dealings
Notification and public disclosure of transactions by persons discharging managerial responsibilities
Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, announces that:
- Mr Jon Diver, the Joint Group Managing Director and a Person Discharging Managerial Responsibilities (a “PDMR”), yesterday notified the Company that he has transferred 100,000 ordinary shares of 5 pence each (“Ordinary Shares”) to each of his two sons, William Diver and Freddie Diver (both aged over 18), for nil consideration. Following this transfer, Mr Diver's interest in shares in the Company is 786,588 Ordinary Shares, which represents approximately 4.55% of the Company's issued voting share capital.
- Mr Kiran Shah, the Joint Group Managing Director and a PDMR, yesterday notified the Company that he has sold 67,611 Ordinary Shares at a price of 310p per share and, through his personal pension plan, has purchased 67,611 Ordinary Shares at a price of 310p per share. Following these transactions, Mr Shah's interest in Ordinary Shares remains unchanged at 1,933,767 Ordinary Shares, which represents approximately 11.19% of the Company's issued voting Ordinary Share capital.
The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
Details of the person discharging managerial responsibilities / person closely associated | ||||||
a. |
Name |
Jon Diver | ||||
Reason for the notification | ||||||
Position/status |
Joint Group Managing Director | |||||
Initial notification/Amendment |
Initial notification | |||||
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||
Name |
The Character Group plc | |||||
LEI |
213800HY6EB8T8VWWE73 | |||||
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||||
Description of the Financial instrument, type of instrument Identification code |
Ordinary shares of 5 pence GB0008976119 | |||||
Nature of the transaction |
Gift of shares to sons for nil consideration | |||||
Price(s) and volume(s) |
| |||||
Aggregated information
|
Not applicable. | |||||
Date of the transaction |
19 October 2026 | |||||
Place of the transaction |
London Stock Exchange, AIM | |||||
1. |
Details of the person discharging managerial responsibilities / person closely associated | ||||||||||
a. |
Name |
Kiran Shah | |||||||||
Reason for the notification | |||||||||||
Position/status |
Joint Group Managing Director | ||||||||||
Initial notification/Amendment |
Initial notification | ||||||||||
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||||||||
Name |
The Character Group plc | ||||||||||
LEI |
213800HY6EB8T8VWWE73 | ||||||||||
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||||||||
Description of the Financial instrument, type of instrument Identification code |
Ordinary shares of 5 pence GB0008976119 | ||||||||||
Nature of the transaction |
Sale and purchase | ||||||||||
Price(s) and volume(s) |
| ||||||||||
Aggregated information
|
Not applicable. | ||||||||||
Date of the transaction |
19 October 2026 | ||||||||||
Place of the transaction |
London Stock Exchange, AIM | ||||||||||
Enquiries to: The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director Office: +44 (0) 208 329 3377 |
Panmure Liberum (Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel: +44 (0) 20 7886 2500 |
Allenby Capital Limited (Joint Broker) Nick Athanas, Corporate Finance Amrit Nahal / Tony Quirke, Sales & Corporate Broking Tel: +44 (0) 20 3328 5656 |
TooleyStreet Communications Limited (Investor and media relations) Fiona Tooley Tel: +44 (0) 7785 703523 Email: fiona@tooleystreet.com |
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