Business
Director/PDMR Shareholding
Sir Roger De Haan, a Director at Saga plc, has increased his stake in the company. On September 26, 2025, Sir Roger purchased 1,200,000 ordinary shares at a price of £2.74 per share in London. Following this transaction, Sir Roger De Haan's total interest in Saga plc now represents 27.53% of the company's issued share capital. This was an initial notification of the transaction. The ordinary shares are of 15 pence each and have the identification code GB00BMX64W89. Disclaimer*

About this update from Saga Plc
29 September 2025 Saga plc (the Company) - Director/PDMR Shareholding Pursuant to the notification obligations under Article 19 of the UK Market Abuse Regulation, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility ( PDMRs ). Following the purchase of ordinary shares, Sir Roger De Haan's total interest in the Company now represents 27.53% of the Company's issued share capital. 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Sir Roger De Haan 2 Reason for the notification a) Position/status Director (Non-Executive Chairman) b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Saga plc b) LEI 2138004WWUJN94K2LH95 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary shares of 15 pence GB00BMX64W89 b) Nature of the transaction Purchase of ordinary shares c) Price(s) and volume(s) Price(s) Volume(s) £2.74 1,200,000 d) Aggregated information Aggregated volume Price N/A - single transaction e) Date of the transaction 26 September 2025 f) Place of the transaction London