Imperial Brands PlcLSE: IMB

Director/PDMR Shareholding

· Issued by Imperial Brands Plc

IMPERIAL BRANDS PLC

Legal Entity Identifier (LEI) No. 549300DFVPOB67JL3A42

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Imperial Brands PLC (the "Company") Long Term Incentive Plan

Grant of 2026 LTIP awards

On 16 February 2026, the Company granted awards in respect of FY26 under the Imperial Brands Long Term Incentive Plan (the "LTIP") to PDMRs, details of which are provided below.

Further to its 2025 Annual Report and Accounts, the Company confirms that the performance measures and targets (which should not be construed as guidance) in respect of the Imperial Brands LTIP grant made on 16 February 2026 are:

Weight

Cut-in

Target

Max

Adjusted EPS growth at constant currency¹

40%

2.0%

4.2%

5.8%

Return on invested capital

15%

18.7%

21.4%

22.2%

Cumulative free cash flow

15%

£5.7bn

£6.6bn

£7.3bn

Relative TSR

20%

Median

N/A

Upper quart.

ESG - Climate / Carbon reduction

5%

76.2%

78.3%

79.1%

ESG - Climate / Energy reduction

5%

5.5%

10.7%

11.6%

1. EPS targets shown above exclude the benefit of the Company's share buyback programme. This methodology aligns with the Investment Association guidance.

Details of individual awards are as follows:

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

LUKAS PARAVICINI

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF EXECUTIVE  OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

AWARD GRANTED UNDER LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

Price(s)

Volume(s)

NOT APPLICABLE

149,026

d)

Aggregated information

N/A

e)

Date of the transaction

16 FEBRUARY 2026

f)

Place of the transaction

OUTSIDE A TRADING VENUE

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

MURRAY MCGOWAN

2

Reason for the notification

a)

Position/status

EXECUTIVE DIRECTOR - CHIEF FINANCIAL OFFICER

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

AWARD GRANTED UNDER LONG TERM INCENTIVE PLAN

c)

Price(s) and volume(s)

Price(s)

Volume(s)

NOT APPLICABLE

58,926

d)

Aggregated information

N/A

e)

Date of the transaction

16 FEBRUARY 2026

f)

Place of the transaction

OUTSIDE A TRADING VENUE

Chris Winters

Deputy Company Secretary

Copies of our announcements are available on our website: https://www.imperialbrandsplc.com/investor-hub/stock-exchange-announcements