Business
Director/PDMR Shareholding
Director/PDMR Shareholding.

About this update from Blackbird Plc
17 September 2024 Blackbird plc (the "Company") Director / PDMR Shareholding Blackbird plc (AIM: BIRD), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, and developer of the online video editor and content creation platform, elevate.io, has been informed that, on 16 September 2024, Ian McDonough, Chief Executive Officer, and Stephen White, Chief Operating and Financial Officer, bought ordinary shares of 0.8 pence each in the Company ("Ordinary Shares"), as set out in the below table: Director No. of Ordinary Shares bought Price Ian McDonough 71,770 28,482 42,687 6.95p 6.98p 6.9999p Stephen White 85,000 6.85p Following the above purchases, Ian McDonough and his wife, Syarifah Aidid, now have a total beneficial interest in 10,431,116 Ordinary Shares, equivalent to approximately 2.70 per cent. of the Company's issued share capital and Stephen White now has a total beneficial interest in 1,094,828 Ordinary Shares, equivalent to approximately 0.28 per cent. of the Company's issued share capital. The FCA notifications in relation to the above and made in accordance with the requirements of the UK Market Abuse Regulation are appended further below. Enquiries: Blackbird plc Tel: +44 (0)20 8879 7245 Ian McDonough, Chief Executive Officer Stephen White, Chief Operating and Financial Officer Allenby Capital Limited (Nominated Adviser and Broker) Tel: +44 (0)20 3328 5656 Nick Naylor/Piers Shimwell (Corporate Finance) Amrit Nahal (Sales and Corporate Broking) About Blackbird plc Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and content creation markets. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud and it has two products. Blackbird Ⓡ a market leading suite of cloud-native computing applications, is used by rights holders, broadcasters, sports and news video specialists, live events and content owners, post production houses, other mass market digital video channels and corporations. elevate.io is the company's new browser-based collaborative content creation platform currently in general release. elevate.io is built using Blackbird's core technology and is aimed at professional teams and the fast growing Creator Economy. Blackbird plc also licences its core video technology, under its 'Powered by Blackbird' licensing model, enabling video companies to accelerate their path to true cloud business models. www.blackbird.vide o www.linkedin.com/company/blackbird-cloud www.twitter.com/blackbirdcloud www.facebook.com/blackbirdplc www.youtube.com/c/Blackbirdcloud Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them. 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Ian McDonough 2 Reason for the notification a) Position/status Chief Executive Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Blackbird plc b) LEI 2138006DWRVTIAVW3415 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares of 0.8p each GB0004740477 b) Nature of the transaction Purchase of ordinary shares c) Price(s) and volume(s) Price(s) Volume(s) 6.95p 71,770 6.98p 6.9999p 28,482 42,687 d) Aggregated information - Aggregated volume - Price N/a - see prices above e) Date of the transaction 16 September 2024 f) Place of the transaction London Stock Exchange, XLON 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Stephen White 2 Reason for the notification a) Position/status Chief Operating and Financial Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Blackbird plc b) LEI 2138006DWRVTIAVW3415 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares of 0.8p each GB0004740477 b) Nature of the transaction Purchase of ordinary shares c) Price(s) and volume(s) Price(s) Volume(s) 6.85p 85,000 d) Aggregated information - Aggregated volume - Price n/a e) Date of the transaction 16 September 2024 f) Place of the transaction London Stock Exchange, XLON