Business
Director/PDMR Shareholding
On October 6, 2025, System1 Group PLC announced that Sophie Tomkins, a non-executive director, purchased 5,000 ordinary shares of the company at a price of £2.20 per share. Following this transaction, Tomkins now holds a total of 13,000 shares, which represents 0.1% of the company's total voting rights. The purchase was executed on the London Stock Exchange. Disclaimer*
About this update from System1 Group Plc
6 th October 2025 System1 Group PLC (AIM: SYS1) ("System1", or "the Company", or "the Group") Director / PDMR Shareholding System1 Group plc (AIM: SYS1) announces that it has received notification on 6 th October 2025 of the following dealing in the Company's ordinary shares by one of its Directors ("Shares"). Sophie Tomkins, a non-executive director of the Company, purchased 5,000 Shares at a price of £2.20. Following the purchase, Sophie Tomkins now holds 13,000 Shares, representing 0.1% of the Company's total voting rights. The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation. The Company can be found at www.system1group.com . For further information, please contact: System1 Group PLC Tel: +44 (0)20 7043 1000 James Gregory, Chief Executive Officer Chris Willford, Chief Financial Officer Canaccord Genuity Limited Tel: +44 (0)20 7523 8000 Simon Bridges / Andrew Potts / Harry Rees Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014 1. Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA") a) Name Sophie Tomkins 2. Reason for the notification a) Position / status Non-executive director b) Initial notification / amendment Initial notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name System1 Group PLC b) Legal Entity Identifier 213800TDLR42C3Q9ZB74 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument Ordinary Shares GB00B1GVQH21 b) Nature of the transaction Purchase of shares c) Price(s) and volume(s) Price(s) Volume(s) £2.20 5,000 shares d) Aggregated information - Aggregated volume - Aggregated price - Aggregated total Not applicable e) Date of the transaction 6 October 2025 f) Place of the transaction London Stock Exchange