10 November 2026
ASOS Plc
(“ASOS” or the “Company”)
Director/PDMR Shareholding
ASOS announces the following notifiable transaction by Aaron Izzard, Chief Financial Officer, following the vesting of Restricted Stock Units granted as conditional awards under the ASOS plc Long Term Incentive Scheme (“RSUs”) on 5 November 2026 (“Vesting”).
Name | Position | No. Awards vested | No. shares sold to cover taxes and fees | No. of shares retained net of taxes and fees |
Aaron Izzard¹ | Chief Financial Officer | 6,231 | 2,936 | 3,295 |
¹ Aaron Izzard’s RSUs relate to a grant made during his former position as Director of Group Finance, prior to joining the Board.
Following the Vesting and sale of sufficient shares to cover taxes and fees, Aaron Izzard now holds a total of 20,410 ordinary shares of 3.5 pence each in the capital of the Company (“Shares”) representing approximately 0.02% of the Company's issued share capital.
The Company also announces that on 9 November 2026 it was notified by William Barker, Deputy Chair, that Camelot Capital Partners LLC (“Camelot”), a PCA to William Barker, purchased 27,188 Shares at a price of £2.942299 per share. Due to an administrative error, this transaction was not notified to the Company at the time it took place. Following this transaction, Camelot holds 20,583,808 ordinary shares, representing approximately 17.11% of the Company's issued share capital.
This announcement is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Aaron Izzard | |
2 | Reason for the notification | ||
a) | Position/status | Chief Financial Officer/PDMR | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary 3.5p shares. GB0030927254 | |
b) | Nature of the transaction | Acquisition of ordinary shares following the vesting of RSUs | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
Nil | 6,231 | ||
e) | Aggregated information - Aggregated volume - Price - Aggregated total | N/A single transaction | |
f) | Date of the transaction | 5 November 2026 | |
g) | Place of the transaction | London Stock Exchange (XLON) | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of 3.5 pence each GB0030927254 | |
b) | Nature of the transaction | Sale of sufficient ordinary shares to cover taxes and fees | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
4.185861 | 2,936 | ||
e) | Aggregated information - Aggregated volume - Price - Aggregated total | N/A single transaction | |
f) | Date of the transaction | 6 November 2026 | |
g) | Place of the transaction | London Stock Exchange (XLON) | |
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Camelot Capital Partners LLC | |
2 | Reason for the notification | ||
a) | Position/status | PCA to William Barker (PDMR) | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 3.5 pence each GB0030927254 | |
b) | Nature of the transaction | Purchase of Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
2.942299 | 27,188 | ||
e) | Aggregated information - Aggregated volume - Price - Aggregated total | 27,188 £2.942299 £79,995.23 | |
f) | Date of the transaction | 8 July 2026 | |
g) | Place of the transaction | London Stock Exchange (XLON) | |
For further information:
ASOS plc | Tel: 020 7756 1000 | |
Alex Dent, Deputy Company Secretary Website: www.asosplc.com/investors |
Background note
Founded in 2000, ASOS has more than 16m active customers in over 100 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
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