Business
Director/PDMR Shareholding
Watches of Switzerland Group PLC announced on September 4, 2025, the award of nil cost options to its Executive Directors under the 2019 Long Term Incentive Plan. These awards, pertaining to ordinary shares of £0.0125 each, are subject to performance conditions that will be determined based on US tariffs and their potential impact. Brian Duffy, CEO, received options for 295,683 shares at a price of £nil. Anders Romberg, CFO, received options for 196,629 shares also at £nil. Both transactions took place on XLON. Disclaimer*

About this update from Watches Of Switzerland Group Plc
WATCHES OF SWITZERLAND GROUP PLC (the 'Company') DIRECTOR/PDMR SHAREHOLDING The Company announces that it has awarded on 4 September 2025, nil cost op tions to its Executive Directors under the Company's 2019 Long Term Incentive Plan (the 'Awards'). These awards will be subject to performance conditions, to be determined by the Remuneration Committee, (in accordance with the Company's shareholder-approved Directors' Remuneration Policy) as soon as any information on US tariffs, and any potential impact, is available. Once these performance conditions have been determined, they will be communicated as appropriate. The following information is given in accordance with Article 19 of the UK Market Abuse Regulation and is made on behalf of Brian Duffy a PDMR, in the Watches of Switzerland Group PLC. 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Brian Duffy 2 Reason for the notification a) Position/status Chief Executive Officer b) Initial notification /Amendment Initial 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Watches of Switzerland Group PLC b) LEI 2138008ZOT5K9PJW7168 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary Shares of £0.0125 each Identification code GB00BJDQQ870 b) Nature of the transaction An award of nil cost options, granted under the Company's 2019 Long Term incentive Plan. c) Price(s) and volume(s) Price(s) Volume(s) £nil 295,683 d) Aggregated information - Aggregated volume 295,683 - Price £nil e) Date of the transaction 4 September 2025 f) Place of the transaction XLON The following information is given in accordance with Article 19 of the UK Market Abuse Regulation and is made on behalf of Anders Romberg a PDMR, in the Watches of Switzerland Group PLC. 1 Details of the person discharging managerial responsibilities / person closely associated a) Name Anders Romberg 2 Reason for the notification a) Position/status Chief Financial Officer b) Initial notification /Amendment Initial 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Watches of Switzerland Group PLC b) LEI 2138008ZOT5K9PJW7168 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary Shares of £0.0125 each Identification code GB00BJDQQ870 b) Nature of the transaction An award of nil cost options, granted under the Company's 2019 Long Term incentive Plan. c) Price(s) and volume(s) Price(s) Volume(s) £nil 196,629 d) Aggregated information - Aggregated volume 196,629 - Price £nil e) Date of the transaction 4 September 2025 f) Place of the transaction XLON Enquiries: Laura Battley Lucy Legh / Rob Walker / Joanna Clark Company Secretary and General Counsel Headland T: 0207 317 4600 T: 0 203 805 4822
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