Aj Bell PlcLSE: AJB

Director/PDMR Shareholding

AJ Bell plc

("AJ Bell" or the "Company")

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Mohamed Tagari

2

Reason for the notification

a)

Position/status

Chief Technology & Customer Services Officer/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Elizabeth Carrington

2

Reason for the notification

a)

Position/status

HR Director/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

William Mackay

2

Reason for the notification

a)

Position/status

Advised Managing Director/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Karen Goodman

2

Reason for the notification

a)

Position/status

Chief Risk Officer/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Kina Sinclair

2

Reason for the notification

a)

Position/status

Group Legal Director & Company Secretary/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Charles Musson

2

Reason for the notification

a)

Position/status

D2C Managing Director/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Ryan Hughes

2

Reason for the notification

a)

Position/status

Managing Director, AJ Bell Investments/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Nicholas Carrington

2

Reason for the notification

a)

Position/status

PCA with Elizabeth Carrington, HR Director/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

AJ Bell plc

b)

Legal Entity Identifier

213800VNKA7DPWXWJJ36

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.000125 each

 GB00BFZNLB60

b)

Nature of the transaction

Award of free shares under BAYE

c)

Currency

GBP

d)

Price(s) and volume(s)

Price(s)

Volume(s)

£ nil

23

e)

Aggregated information

- Aggregated volume

- Price

- Aggregated total

N/A single transaction

f)

Date of the transaction

9 January 2026

g)

Place of the transaction

Outside a trading venue

Name of officer of issuer responsible for making notification: Kina Sinclair (Company Secretary)

Date of notification: 2 February 2026