Director/PDMR Dealing

About this update from Celebrus Technologies Plc

17 July 2026 Celebrus Technologies plc Director/PDMR Dealing ​ Celebrus Technologies plc (AIM: CLBS, the "Group", "Celebrus"), the AIM-listed data solutions provider, announces that the Company has received notification from Ash Mehta, Chief Financial Officer, that he has purchased 40,000 ordinary shares of 2 pence each in the Company ("Ordinary Shares"), at an average price of 102.14 pence. Following the above transaction, Mr. Mehta's total beneficial holding is 220,070 Ordinary Shares, representing approximately 0.58% of the Company's total voting rights.   Enquiries   Celebrus Technologies plc Bill Bruno, Chief Executive Officer Ash Mehta, Chief Financial Officer       +44 (0) 1932 893333 [email protected] Cavendish (Nominated Adviser & Broker) Julian Blunt / Edward Whiley / Elysia Bough, Corporate Finance Harriet Ward, Corporate Broking   +44 (0) 20 7220 0500   About Celebrus Technologies plc Celebrus Technologies plc (AIM: CLBS) was founded around a passion for helping brands improve their relationships with their consumers via better data. Supporting customers in financial services, retail, travel, healthcare, and telecommunications across over 27 countries, Celebrus Technologies enables businesses to make smarter, informed decisions via Celebrus, the company's flagship first-party data product suite. Celebrus automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus helps companies prevent fraud before it happens. Celebrus Cloud provides an enterprise platform that automates and enables organisations to get better value from the Celebrus software in a more efficient manner. The Group has offices in the UK, USA, and India with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management. For more information, please see  www.celebrus.com .   Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.   1 Details of the person discharging managerial responsibilities / person closely associated   a) Name Ash Mehta 2 Reason for the notification   a) Position/status   Chief Financial Officer b)   Initial notification /Amendment Initial notification     3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   a) Name Celebrus Technologies plc   b) LEI 213800HP3XUS3KTGWT63   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a)   Description of the financial instrument, type of instrument   Identification code Ordinary Shares of 2 pence each           ISIN: GB0001351955   b) Nature of the transaction Purchase of Ordinary Shares   c) Price(s) and volume(s) 1)   20,000 Ordinary Shares at 102.17 pence per share 2)   20,000 Ordinary Shares at 102.10 pence per share   d) Aggregated information - Aggregated volume - Price     40,000 Ordinary Shares Average price 102.14p per share e) Date of the transaction 1)   16 July 2026 2)   16 July 2026   f) Place of the transaction London Stock Exchange, AIM        

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