Sanderson Design Group PlcLSE: SDG

Director Share Purchase

For immediate release                                                                                      06 May 2025

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Notification of transactions by Director/Person Discharging Managerial Responsibility (together "PDMR")

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces that Juliette Stacey, Non-executive Director, has purchased 11,086 ordinary shares of 1p each in the Company ("Ordinary Shares").

Following this transaction, their holdings of Ordinary Shares are set out in the table below:

Director

No. of Ordinary Shares

Resultant Interest in Ordinary Shares

% of Total Voting Rights

Juliette Stacey

11,086

11,086

 0.015

The notification below is made in fulfilment of the obligation under Article 19 of the Market Abuse Regulation:

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Juliette Stacey

2.

Reason for the notification

a)

Position/status

Non-executive Director

b)

Initial notification/Amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Sanderson Design Group PLC

b)

LEI

213800A8K2WOUZJIQL93

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 1 pence each

GB0003061511

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1. £0.45

11,086

d)

Aggregated information

 N/A

e)

Date of the transaction

02 May 2025

f)

Place of the transaction

On Exchange AIM MTF

For further information:

Sanderson Design Group PLC

c/o Burson Buchanan +44 (0) 20 7466 5000

Lisa Montague, Chief Executive Officer

Mike Woodcock, Chief Financial Officer

David Gracie, Company Secretary

Investec Bank plc (Nominated Adviser and Joint Broker)

+44 (0) 20 7597 5970

David Anderson / Ben Farrow / Charlotte Young

Singer Capital Markets (Joint Broker)

+44 (0) 20 7496 3000

Tom Salvesen / Jen Boorer / James Todd

Burson Buchanan

+44 (0) 20 7466 5000

Mark Court / Sophie Wills / Toto Berger / Abigail Gilchrist

SDG@buchanan.uk.com

Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks, a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 550 people and its products are sold worldwide. It has showrooms in London, New York and Chicago.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

LEI: 213800A8K2WOUZJIQL93

For further information please visit: www.sandersondesign.group