Artisanal Spirits Company PlcLSE: ART

Director Share Purchase

15 November 2022

The Artisanal Spirits Company plc

("The Artisanal Spirits Company", "ASC", "the Company" or "the Group")

Director Share Purchase

The Artisanal Spirits Company (AIM: ART), the owner of The Scotch Malt Whisky Society ("SMWS"), the leading curator and provider of premium single cask Scotch malt whisky and other spirits for sale primarily online to a discerning global membership, announces that Gavin Hewitt, Non-Executive Director of the Company, purchased 9,765 ordinary shares in the Company ("Ordinary Shares") at a price of 76.8 pence per Ordinary Share on 14 November 2022.

Following this transaction, Gavin Hewitt's total beneficial interest in the Company is 74,542 Ordinary Shares representing approximately 0.107% of the Company's issued share capital as at today's date.

The Notification of Dealing Form required in accordance with UK MAR is set out below.

For further enquiries:

The Artisanal Spirits Company plc

David Ridley, Managing Director

Andrew Dane, Finance Director 

via Instinctif Partners 

Singer Capital Markets (Nominated Adviser and Sole Broker)

Sandy Fraser

Rachel Hayes

George Tzimas

Asha Chotai

Tel: +44 (0) 20 7496 3000

Instinctif Partners (Financial PR)

Justine Warren

Matthew Smallwood

Sarah Hourahane

020 7457 2020

ArtisanalSpirits@instinctif.com

About The Artisanal Spirits Company

The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky.

Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of just over 36,000 paying members.

SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care.

Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies.

With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c. 20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe.

ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.


Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them:

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Gavin Hewitt

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The Artisanal Spirits Company plc

b)

LEI

213800KX7VF2YZQW1892

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 0.25 pence each

Identification code

GB00BNXM3P96

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

76.80p

9,765

d)

Aggregated information

N/A - single transaction

e)

Date of the transaction

14 November 2022

f)

Place of the transaction

London Stock Exchange, AIM Market (XLON)