Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCC

About this update from Digital Brands Group, Inc.

AUSTIN, Texas, June 01, 2026--(BUSINESS WIRE)--Digital Brands Group, Inc. ("DBG" or the "Company") (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that it has expanded its partnership with GCC, and received initial purchase orders for its $125 million U.S. Program and expanded partnership. This expanded partnership includes apparel and soft good revenue opportunities available through GCC’s digital networks, physical installations, domestic and international events and hospitality. "As we stated in its April 30, 2026, press release outlining the GCC partnership and the U.S. Program, we believed that our partnership with GCC represented the beginning of a broader opportunity with GCC. This belief is now a reality, and we are very excited for the programs we are developing with them," said Hil Davis, CEO of Digital Brands Group. Davis continued, "These additional revenue opportunities are new and incremental to the Company’s previous guidance presented in its press release from May 12, 2026. This is another growth channel where DBGI can create meaningful long term shareholder value." About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections...

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