Ad spot features Lionel Messi, Lamine Yamal, Trinity Rodman, Patrick and Brittany Mahomes, Juanpa Zurita and Cobi Jones
PITTSBURGH, June 9, 2026 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) and adidas launched Where It All Kicks Off, a new collaborative campaign built to capture the fever pitch excitement surrounding FIFA World Cup 2026™ as the tournament arrives on U.S. soil.
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