PDMR Shareholdings – Transfer of shares between own accounts for nil consideration

RNS

LONDON STOCKEXCHANGE

Director/PDMR Shareholding

DIRECTOR/PDMR SHAREHOLDING

DFI RETAIL GROUP HOLDINGS LIMITED

Released 11:17:43 14 April 2026

RNS Number : 4234A

DFI Retail Group Holdings Ltd 14 April 2026

1. Details of the person discharging managerial responsibilities / person closely associated

   1. Name: Wee Lee Loh

2. Reason for the notification

   1. Position/Status: Group Chief Digital and yuu Rewards Officer

   2. Initial notification/Amendment: Initial Notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

   1. Name: DFI Retail Group Holdings Limited

   2. LEI: 213800NOTG41PZVNNX48

4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

1. Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535

2. Nature of the transaction: Transfer of shares between own accounts for nil consideration

3. Price(s) and Volume(s): Price(s) US$0.00

   Volume(s) 56,333

4. Aggregated price: Aggregated volume:

   N/A - Single transaction

5. Date of the transaction: 10 April 2026

6. Place of the transaction: Outside a trading venue

Erica Chan Company Secretary

DFI Retail Group Holdings Limited 14 April 2026 https://www.DFIretailgroup.com

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