New Contract With Industry Partner Will Deliver Out-Stream Video Ads
VANCOUVER, Sept. 8, 2015 /CNW/ - Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY), announced today it expanded its Clipstream® service to the ad tech industry with the signing of its first agreement for the delivery of rich media mobile ads. The ads are part of a new digital ad category known as "out-stream ads" - video ads that run on text-dominant Web pages. Out-stream ads benefit publishers by allowing them to sell premium video ads inside text content and benefit advertisers by increasing video ad inventory.
The expansion is driven by Clipstream®'s patent pending video streaming technology which uses the canvas tag instead of the video tag allowing it to power innovative ad-formats not easily reached by other solutions. Overcoming the limitations imposed on the display of video by web browsers, Clipstream® is able to deliver out-stream ads on mobile web devices where conventional technology cannot. Clipstream® enables ad industry partners to implement critical ad features including trackable click-throughs, displaying graphics alongside the video, and interactivity that cannot be done using other technologies.
"Our expansion of the Clipstream® service into the ad tech industry is a critical milestone." said Rick Ramsay, Director of Product Management for Destiny Media. "Digital video advertising is growing rapidly along with the significant growth of mobile device usage. These changes are driving the ad-industry to look for powerful technologies like Clipstream® to give them complete control over how their ads are delivered."
About Destiny Media Technologies, Inc.
Destiny Media Technologies (DSY.V) (DSNY) provides services that enable content owners to securely display and distribute their audio and video content digitally through the internet. The Company's two major services are Clipstream® and Play MPE®. Clipstream® (www.clipstream.com) is a video format that plays on any modern smart phone, tablet, internet, TV, or computer. With Clipstream®, there is no player to configure or install videos never go obsolete, and there are up to 90% cost savings from caching. Play MPE® (www.plaympe.com) provides a standardized method to securely and cost effectively distribute pre-release music to radio stations and other music industry professionals, before it is ready for sale. More information can be found at www.dsny.com.
SOURCE Destiny Media Technologies, Inc.