DBGI Announces the Launch of Its University of Colorado Apparel Program

About this update from Digital Brands Group, Inc.

CU Becomes Third University Launched Under DBGI’s NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market AUSTIN, Texas, February 24, 2026--(BUSINESS WIRE)--DBGI Corp. (Ticker: [NASDAQ:DBGI]), a publicly traded company specializing in eCommerce and fashion, today announced that it will launch AVO apparel at The University of Colorado, Friday, February 27th, online at https://shopavo.la/collections/colorado. As part of this launch capsule collection, The University of Colorado and AVO have created a $25 gift card code, SKOBuffs, that can be used on https://shopavo.la/collections/colorado through March 31, 2026. AVO is excited to share a few select images from the on-campus photo shoot. The University of Colorado is a gorgeous campus with incredible student athletes, and DBGI believes that these images illustrate this amazing partnership between AVO and The University of Colorado. Every purchase supports student athletes at The University of Colorado through a contribution to their NIL fund. AVO and The University of Colorado are committed to generating future NIL market driven opportunities for all student-athletes. "We are excited to launch this program with The University of Colorado. This is one of several meaningful announcements from product launches to partnerships coming over the next few months," said Hil Davis, the Chief Executive Officer of Digital Brands Group. Davis continued, "As we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO’s presence in the Name, Image, and Likeness ("NIL") college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, and projected to increase to $49.0 billion by 2030, according to Grand View Research." About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking stat...

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