D4t4 launches No-Party data CX Vault

06 September 2022 

D4t4 Solutions Plc

D4t4 launches No-party data CX Vault

D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the AIM-listed data solutions provider, announces the release of Celebrus CX Vault, the world's first No-party, No-cookie technology.

No-party data is defined as information gathering that does not use tracking, sharing, or cookies of any kind, allowing users to remain anonymous throughout an entire session, and no information is ever shared or sent to a server.

Celebrus' patent-pending No-party data solution, Celebrus CX Vault, will allow customers to keep their information private yet enable brands to deliver the relevant messages that customers expect in real-time. 

Celebrus CX Vault works by recognising the context of a browsing session in real time and then applies machine learning to further determine and interpret user interest. It is an ethical innovation that meets privacy regulations and respects consumers who opt-out of cookie usage.¹

Commenting on the launch, Bill Bruno, CEO of D4t4 Solutions, said:

"Whilst consumers demand privacy, they also demand a personalised experience. Brands up until this moment have struggled with how to balance an approach to that, particularly with the increasing rate of opt-outs on devices. Celebrus CX Vault provides the industry's only solution for putting the consumer back in control while ensuring brands can help build positive experiences along the way."

¹ A report by Pew Research Centre found 79% of Americans are concerned about the way companies use their data, while McKinsey research shows that 71% of consumers expect companies to deliver personalised interactions.

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About D4t4 Solutions plc

D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.

Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the Group's flagship first party data product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform ***that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.

The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.

For more information, please see www.d4t4solutions.com