Crown Crafts’ Manhattan Toy® Relaunches Groovy Girls, Blending Nostalgic Charm with Modern Trends

About this update from Crown Crafts, Inc.

Beloved brand full of fashion, friendship, and fun delights a new generation of kids, and the parents who grew up loving them GONZALES, Louisiana, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Crown Crafts, Inc. (NASDAQ-CM: CRWS) (the “Company”) today announced that its Manhattan Toy® brand’s Groovy Girls, the iconic soft fashion dolls that sparked joy and self-expression for a generation, are back! Launching at the North American International Toy Fair, the new Groovy Girls collection features fresh designs and diverse characters that celebrate confidence, creativity, and inclusive play. Originally introduced in the late 1990s, Groovy Girls quickly became a favorite for their bold styles, soft construction, wholesome play, and celebration of individuality. Now, they’re reimagined for today’s kids, and for the Millennial and Gen Z parents who remember the fun and funky originals. Each doll is uniquely designed with vibrant hairstyles, diverse skin tones, and fashion-forward outfits while still embracing the brand’s original soft, huggable form and groovy spirit. “Groovy Girls have always been more than just dolls, they’re characters that kids connect with, stories waiting to be told,” said Kelly Anderson, Vice President of Marketing of Sassy Baby, Inc. (“Sassy”), a wholly-owned subsidiary of the Company. “We’ve designed this new collection to reflect the world kids see around them today - full of diversity, color, and possibility - while keeping the playful essence that made Groovy Girls so popular in the first place.” The Groovy Girls doll collection includes five keepsake dolls, each with her own unique style and personality. Every posable soft doll features stylable hair, removable, fashionable outfits that are collectible, and new magnetic hands for interactive play. Dolls are crafted for children aged 3 to 6 with a suggested retail price of $29.99 each, and will be available starting May 2026: The new Groovy Girls doll collection, featuring (from left) Rose, Saige, Poppy, Iris, and Daisy,will be available beginning in May 2026 at specialty retailers and manhattantoy.com. In addition to the dolls, the Groovy Girl collection will feature a range of outfits and accessories that inspire creative, open-ended play. The accessory line includes funky fan favorites, including pets, camping gear, and furniture, along with some exciting new introductions – each with magnet...

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