Business
Crown Affair Announces Series C Investment Led by Stride Consumer Partners
Crown Affair, the modern haircare brand recognized for its clean, high-performing formulas and emphasis on thoughtful rituals, announced its Series C investment led by Stride Consumer Partners—marking an important milestone in the company's ongoing growth.
About this update from Stride, Inc.
NEW YORK, May 8, 2026 /PRNewswire/ -- Crown Affair, the modern haircare brand recognized for its clean, high-performing formulas and emphasis on thoughtful rituals, announced its Series C investment led by Stride Consumer Partners—marking an important milestone in the company's ongoing growth. The round consists primarily of secondary capital and reflects a long-standing relationship between Crown Affair and Stride. Stride Consumer's Operating Partner, Nicole Fourgoux, has always been an admirer of Crown Affair, following the brand since its inception and waiting for the right moment to formally cement a partnership. Nicole added "This investment represents a shared belief in Crown Affair's vision and a deep alignment in building a thoughtful, enduring brand within the haircare category. With its elevated, minimalist, and ritual-driven positioning, Crown Affair is particularly well suited to capture the shift toward the skinification of hair, where consumers are seeking more holistic efficacy, intention, and long-term care." The funding comes at a pivotal moment for Crown Affair, as the company deepens its relationship with Sephora following a recent expansion into all retail doors nationwide. This growth underscores the brand's ability to not only launch but sustain high-performing hero products, demonstrating a commitment to creating timeless essentials, rather than chasing short-lived trends. Crown Affair's long time investment partner, True Beauty Ventures, has been instrumental throughout the brand's growth and will continue to collaborate. Crown Affair remains focused on scaling deliberately and sustainably, guided by its mission, vision, and core philosophy. The company will continue to prioritize product integrity, community, and long-term brand building. With this new partnership, Crown Affair is well-positioned to build on its momentum while staying true to the principles that have defined the brand since day one. Crown Affair CEO, Elaine Choi, notes "Who you partner with matters as much as what you build. What drew us to Stride was their genuine understanding of our vision and the category we're helping define — and what's been remarkable is how naturally aligned we've felt from the start, on vision, on values, on what it means to build something lasting. We're excited to step into thi...