Common Shelf Partners with Greene Concepts to Support Retail Expansion Strategy for Be Water

About this update from Greene Concepts, Inc.

MARION, NC / ACCESS Newswire / May 12, 2026 / Greene Concepts, Inc. (OTCID:INKW), owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water™, today announced an agreement with Common Shelf to evaluate and pursue opportunities within select retail channels. Under the engagement, Common Shelf will support Greene Concepts' entry into value-oriented retail segments, assisting with retailer engagement, sales strategy, and account execution. The initiative is designed to expand distribution channels for Be Water while maintaining alignment with the Company's broader retail positioning. Common Shelf will assist in managing key elements of the sales process, including buyer outreach, product positioning, pricing strategy, and ongoing account coordination. Greene Concepts intends to initially position its six-pack Be Water format within this channel, aligned with merchandising strategies emphasizing value, packaging visibility, and high-volume sell-through. Matt Goldbloom, founder of Common Shelf, a retail distribution firm, has supported consumer brands across multiple categories generating tens of millions in incremental retail revenue. His approach focuses on disciplined channel execution, inventory alignment, and maintaining brand positioning within approved retail environments. These retail segments represent a distinct distribution opportunity characterized by high-volume product turnover and broad consumer exposure. Goldbloom stated, "These channels can be highly effective when approached with discipline and control. Our focus is on aligning inventory with the right retail opportunities while maintaining brand positioning and supporting long-term, repeatable retail engagement." This initiative expands the Company's multi-channel distribution strategy by adding a targeted retail pathway alongside its existing retail, e-commerce, and hospitality initiatives, with the objective of increasing product accessibility across a broader consumer audience. Lenny Greene, President and CEO of Greene Concepts, Inc., stated, "This engagement represents a disciplined step in advancing our distribution strategy. Common Shelf brings experience and execution capability that supports our efforts to broaden retail opportunities while maintaining the integrit...

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