Clear Channel Outdoor intros Clear Channel Impact marketing option

About this update from Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor , an out-of-home advertising platform, has debuted "Clear Channel Impact," a marketing solution that enables brands to turn existing advertising investments into meaningful, measurable support for communities nationwide. The solution empowers advertisers to integrate nonprofit partnerships, community engagement and real-world impact directly into their media campaigns while aligning media investment with both business and community objectives, according to a press release. Through Clear Channel Impact, CCO invests a portion of a brand's media toward their cause of choice while still running their full-scale OOH campaign. "Brands are under more pressure than ever to show up authentically in the communities they serve," Dan Levi , chief marketing officer at Clear Channel Outdoor , said in the release. "Clear Channel Impact gives marketers a way to do that at scale by transforming media investment into something that not only reaches audiences but also makes a tangible and positive difference in their lives. It's an even more meaningful way to think about the role of advertising in our communities." Copyright © 2026 Networld Media. All rights reserved., source Industry News

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