Clarus Appoints Greg Heichelbech as General Manager of Rhino Rack USA

About this update from Clarus Corporation

30 Year Industry Veteran to Oversee Rhino Rack’s Growth Initiatives SALT LAKE CITY, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Rhino Rack, a premier overlanding company that manufactures and distributes highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, and accessories, and a brand of Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), has appointed Greg Heichelbech to the new role of General Manager of Rhino Rack USA. Heichelbech has over 30 years leadership, operations, and sales and marketing experience working in the branded aftermarket, powersports and outdoor markets. He will be responsible for expanding the presence of Clarus’ Rhino Rack® and MAXTRAX® brands in North America. He joins Rhino Rack from Motorsports Aftermarket Group (“MAG”), the largest North American manufacturer, distributor, and retailer of branded aftermarket products for the powersports industry. Clarus President John Walbrecht, commented on the appointment, “We believe there is a massive opportunity to build upon Rhino Rack’s sizeable following in its existing core markets and capitalize on compelling growth opportunities, especially in the United States and across North America. Greg’s experience in the automotive aftermarket and powersports industries and his leadership in creating new sales channels, working with global suppliers, and inspiring product innovation makes him the perfect fit for the new GM role. We look forward to working with Greg, as he positions the Rhino Rack and MAXTRAX brands for accelerated growth.” At MAG, Heichelbech served on its board of directors and held the position of president and CEO of MAG’s Accessory Group from 2018 to 2021. While in these roles, he increased the Accessory Group’s direct-to-consumer sales, built out the Amazon and Walmart businesses, ramped up product development and SKU diversification within the Kuryakyn and Mustang Motorcycle Products brands, and made key hires. Prior to MAG, Heichelbech served in senior leadership roles at REV Group (NYSE: REVG), BRP US and Triumph Motorcycles North America. He started his career at Harley-Davidson, where he worked for 20 years in various sales, dealer relations and market development positions. Heichelbech, commented, “Rhino Rack is an iconic brand among automotive aftermarket professionals and outdoor enthusiasts known for having the best eng...

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