ADX: TSX TORONTO, July 20 /CNW/ - Advantex Marketing International Inc. (TSX: ADX) today announced that in consideration of the signing of a long-term agreement with CIBC to continue Advantex's merchant-based loyalty programs for premium CIBC VISA cards, and the cancellation of CIBC's right under a separate agreement between Advantex and CIBC to earn any future incentive warrants to acquire certain common shares of Advantex, Advantex has agreed to issue to CIBC 500,000 Advantex common shares. CIBC Advantex programs are a fully integrated feature of premium CIBC VISA cards, automatically awarding cardholders with bonus miles/points on purchases at over 400 restaurants, golf courses, inns, resorts and spas across Canada. Importantly, the new agreement continues to enable Advantex to expand the scope of its activities beyond its current categories to include retail merchants. The retail category represents a market several times larger than the merchant categories in which Advantex currently operates. The current Advantex program features hundreds of participating merchants, including many of Canada's finest restaurants. Complete listings of participating establishments are available at www.aerogold-advantex.com, www.aventuraadvantex.com and www.cibcbonusrewards.com. "We are looking forward to increasing the depth and scope of our CIBC programs over the next year and beyond," said G. Randall Munger, Chairman and Chief Executive Officer of Advantex. "There is a significant opportunity for revenue growth as Advantex expands its merchant partner base to include Canadian retailers. As well, we are exploring a series of new promotional and event concepts, designed to increase cardholders and merchant participation." About Advantex Marketing International Inc. Advantex Marketing International Inc. is a leading loyalty marketing company, specializing in merchant-based customer loyalty and rewards programs. Advantex programs build new and repeat business for participating merchants from the most desirable customers of leading North American companies. The Company offers a comprehensive range of turn-key marketing services, including: strategic planning; program design, development and execution; multi-media communications; Internet and database services; data capture and award processing interfaces; analytics and reporting; creative design and production; and customer service. Advantex loyalty partners include CIBC, United Mileage Plus, Delta Air Lines, The New York Times, Alaska Airlines, US Airways, and other major North American corporations, as well as a growing list of restaurants, retailers, golf courses, small inns and resorts. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com. %SEDAR: 00004122E