Change of Nominated Adviser &

For immediate release

2 March 2010

ASOS plc ("ASOS" or the "Company")

Change of Nominated Adviser & Broker

ASOS is pleased to announce that, as a result of the acquisition by J.P. Morgan of the shares in J.P. Morgan Cazenove Limited it did not already own, J.P. Morgan Securities Ltd. (which conducts its UK investment banking business as J.P. Morgan Cazenove) has been appointed as Nominated Adviser and Joint Broker to the Company with immediate effect, replacing J.P. Morgan Cazenove Limited.

For further information please contact:

ASOS plc

Nick Robertson, Chief Executive                      Tel: 0207 756 1000

Nick Beighton, Finance Director

College Hill

Matthew Smallwood / Justine Warren /

Jamie Ramsay                                                   Tel: 020 7457 2020

J.P. Morgan Cazenove

Luke Bordewich / Gina Gibson                         Tel: 020 7588 2828/ 020 7742 4000

END