Technology
Ceva and Actions Technology Collaborate to Bring Bluetooth HDT Audio Chips to Market
Ceva, Inc. (NASDAQ: CEVA), the leading licensor of silicon and software IP for the Smart Edge, and Actions Technology Co., Ltd. (688049.SH), a leading provider of smart wireless audio and Edge AI SoCs of AIoT, today announced the introduction of the Actions Technology ATS296X-series Bluetooth® audio series of chips, powered by the Ceva-Waves™ Bluetooth High Data Throughput (HDT) platform. The new family represents one of the industry's earliest commercial implementations of Bluetooth HDT technol
About this update from Ceva, Inc.
ATS296X-series combines Actions' latest wireless audio technology with Ceva's Bluetooth® High DataThroughput platform, extending a collaboration that has delivered more than 100 million wireless audio SoCs ROCKVILLE, Md. and ZHUHAI, China, Aug. 4, 2026 /PRNewswire/ -- Ceva, Inc. (NASDAQ: CEVA), the leading licensor of silicon and software IP for the Smart Edge, and Actions Technology Co., Ltd. (688049.SH), a leading provider of smart wireless audio and Edge AI SoCs of AIoT, today announced the introduction of the Actions Technology ATS296X-series Bluetooth® audio series of chips, powered by the Ceva-Waves™ Bluetooth High Data Throughput (HDT) platform. The new family represents one of the industry's earliest commercial implementations of Bluetooth HDT technology, helping advance the next generation of high-performance wireless audio products. Bluetooth technology is entering a new era of performance with the introduction of High Data Throughput (HDT), a key feature of the upcoming Bluetooth 7.0 specification. Increasing peak throughput from 2 Mbps to approximately 7.5 Mbps, HDT enables richer wireless experiences including lossless multi-channel audio, ultra-low latency gaming audio, faster file transfers and significantly accelerated over-the-air software updates. Among the categories this natively supports for the first time is multichannel home audio: previous generations of Bluetooth were limited to stereo, whereas HDT's added throughput opens the door to full soundbar systems with wireless satellite speakers and subwoofer. The ATS296X-series builds on a long-standing collaboration between Actions and Ceva that spans wireless connectivity and audio processing alike. Actions Technology has licensed Ceva's Audio DSP IP for its audio processing pipelines for many years, and has already delivered more than 100 million wireless audio SoCs integrating Ceva wireless connectivity and sensing technologies. By integrating Ceva's production-ready Bluetooth HDT platform into its latest wireless audio SoC, Actions Technology provides downstream customers with a clear migration path to Bluetooth HDT while enabling lossless audio streaming for an enhanced sound experience, reducing development complexity and accelerating time-to-market for Bluetooth speakers, wireless microphones, multichannel home audio systems and other premium audio products. "Bluetooth HDT repre...