Central Garden & Pet To Acquire A Majority Interest In TRIXIE Heimtierbedarf GmbH & Co. KG, Europe’s Leading Pet Supplies And Pet Snacks Company

About this update from Central Garden & Pet Company

Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) (“Central”), a leading consumer goods company in the pet and garden industries, today announced that it has entered into a definitive agreement to acquire a majority interest in TRIXIE Heimtierbedarf GmbH & Co. KG (“TRIXIE”), the leading European pet supplies and pet snacks company from founder, Bonnik Hansen, and current shareholders Dirk Jessen and Volker Haak. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260727373775/en/Central Garden & Pet today announced that it has entered into a definitive agreement to acquire a majority interest in TRIXIE, the leading European pet supplies and pet snacks company, from founder, Bonnik Hansen, and current shareholders. The acquisition aligns with the Central to Home strategy of strengthening Central’s portfolio of pet and garden brands and represents a major step in expanding the Company’s presence in Europe. Founded in 1974 and headquartered in Tarp, Germany, TRIXIE has grown into the leading European pet supplies and pet snacks company. The company employs close to 600 people and serves over 30,000 pet retail stores internationally, offering a broad assortment of more than 6,000 products for dogs, cats, birds, reptiles, and small animals, including accessories, toys, treats, snacks, habitats, apparel, bedding, and travel solutions. Approximately 90% of sales are generated from TRIXIE’s own-brand portfolio, supported by strong in-house design team that introduces around 500 new products per year. TRIXIE is recognized for its product innovation, category expertise, and industry-leading logistics and fulfillment capabilities. Together, Central and TRIXIE create the leading global player in pet supplies. The European pet supplies and snacks market, representing approx. €10 billion in annual sales, is expected to grow at a mid-single digit growth rate1), supported by favorable long-term trends including increased focus on pet health, pet tech, humanization and premiumization. TRIXIE’s established portfolio and market position allow it to participate in these trends while providing Central with an attractive platform for future expansion in Europe. The combination is expected to drive organic growth through winning innovation and a strong channel presence, and to accelerate pet supplie...

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