Media & Advertising
cbdMD's Bluebird Botanicals Announces Official Partnership With Denver Audubon to Support Bird Conservation
cbdMD, Inc. (NYSE American: YCBD) through its Bluebird Botanicals brand ("Bluebird"), today announced an official partnership with Denver Audubon, a Colorado-based conservation organization dedicated to protecting birds, restoring habitat, advancing community science, and helping transform Denver into a more bird-friendly city.
About this update from Cbdmd, Inc.
Partnership reinforces Bluebird Botanicals' Colorado roots, environmental values, and commitment to responsible growth under cbdMD leadership CHARLOTTE, N.C., July 9, 2026 /PRNewswire/ -- cbdMD, Inc. (NYSE American: YCBD) through its Bluebird Botanicals brand ("Bluebird"), today announced an official partnership with Denver Audubon, a Colorado-based conservation organization dedicated to protecting birds, restoring habitat, advancing community science, and helping transform Denver into a more bird-friendly city. Founded in Colorado, Bluebird has long drawn inspiration from the natural world. Through this partnership, Bluebird is supporting bird conservation in the state where the Bluebird story began while reinforcing its commitment to nature, transparency, responsibility, and environmental stewardship. "Bluebird has always stood for more than products," said Ronan Kennedy, CEO and CFO of cbdMD. "The brand was built on a connection to nature, trust, and responsible wellness. Partnering with Denver Audubon allows us to bring those values to life by supporting conservation, education, and wildlife stewardship in Colorado." Denver Audubon leads conservation, education, and community science initiatives focused on protecting birds and improving habitat across the Denver region. Its work includes educational programming, volunteer engagement, community science efforts, and the Colorado Bluebird Project, which supports bluebird populations through nest box monitoring, habitat awareness, and public participation. As part of the partnership, Bluebird will support Denver Audubon's conservation and education efforts through its "Buy Bluebird, Save Bluebirds" campaign, contributing 1% of profits from Bluebird product sales over three months this summer. The announcement comes as cbdMD continues to invest in Bluebird following its acquisition of the brand and product portfolio. Rather than repositioning Bluebird away from its roots, cbdMD is focused on strengthening the brand's identity, preserving its customer relationships, and expanding the ways Bluebird can show up as a responsible wellness brand. "When cbdMD brought Bluebird into our portfolio, we saw a brand with real history, real values, and a unique connection to consumers," Kennedy added. "Our goal is to protect and amplify what made the brand special. This partnership is a strong example of that commitment." About cbdMD, Inc. cbdMD, Inc. (NYSE American: YCBD) is a leading wellness company offering a comprehensive line of U.S.-produced, hemp-derived cannabinoid products, including CBD, CBG, CBN, and more. Its brands include cbdMD, one of the most trusted and recognized CBD brands in the United States; Bluebird Botanicals; Paw CBD, one of the most recognized CBD brands for pets; ATRx Labs functional mushroom supplements; and Oasis, a hemp-derived THC social beverage line. The Company is committed to quality, innovation, science, and transparency, with products distributed both online and through retail partners across the United States. To learn more, please visit www.cbdmd.com .