Technology
Canada Reflects a More Measured Path to Connected Living with Rising Expectations for Flexibility and Trust
TORONTO, June 30, 2026--Assurant, Inc. (NYSE: AIZ), a global company that redefines the boundaries of protection – safeguarding and servicing connected devices, homes, automobiles, and commercial equipment in partnership with the world’s most successful brands, today highlighted Canada-specific insights from its 2026 Global Connected Consumer Trends Report, underscoring broader global shifts in how connected technology is becoming essential to everyday life. The findings show Canada reflecting a
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Assurant's 2026 Global Connected Consumer Trends Report shows that rising expectations for flexibility, transparency, and support shape Canada's digital experience landscape TORONTO, June 30, 2026--(BUSINESS WIRE)--Assurant, Inc. (NYSE: AIZ), a global company that redefines the boundaries of protection – safeguarding and servicing connected devices, homes, automobiles, and commercial equipment in partnership with the world's most successful brands, today highlighted Canada-specific insights from its 2026 Global Connected Consumer Trends Report, underscoring broader global shifts in how connected technology is becoming essential to everyday life. The findings show Canada reflecting a more measured but steadily evolving digital landscape, with consumers seeking flexibility, transparency, and reliable support as they adopt new technologies. The report introduces the Technology Sentiment Index, a measure of overall positivity toward technology. Canada scores 61 out of 100 on the Technology Sentiment Index, reflecting a more measured approach to technology adoption compared to some global markets. At the same time, Canadians clearly recognize the benefits of being connected—72 percent say connected technology makes their lives better, particularly across everyday activities like shopping, entertainment, and communication. As reliance on technology grows, Canadian consumers are becoming more intentional about the value they expect. Customization is increasingly important, aligning with global findings where 85% of consumers say customizable protection plans make them more likely to purchase a device. This points to a clear preference for flexible protection options that align with individual needs and deliver meaningful value. Artificial intelligence is becoming an increasingly important part of the connected experience in Canada, with consumers taking a thoughtful approach to adoption. Those who choose AI-enabled devices are more likely to value protection for their smartphones and computers, recognizing the importance of support as technology becomes more advanced. Customized protection plans help build confidence, enabling consumers to adopt new features with ease. At the same time, Canadians are embracing greater control over their digital experiences. "Connected technology is becoming more central to everyday life globally, but what matters most now is how...