CAMPARI RED HANDS APAC 2026, THE REGIONAL BARTENDING COMPETITION RETURNS IN SEARCH OF THE NEXT RED HANDS ICON

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Themed "Contrast & Synchrony", the 2026 edition invites bartenders across APAC to step into the spotlight where opposites meet and harmony begins — and to compete for the title of Campari Red Hands APAC Champion. HONG KONG, June 23, 2026 /PRNewswire/ -- An icon born out of red passion, Campari – the flagship brand of its namesake group and the heart of the beloved Negroni – returns with Campari Red Hands APAC 2026, the regional bartending competition that unites and inspires the bartending community across Asia-Pacific. This year, individual bartenders from each market will go head-to-head for the prestigious title of Campari Red Hands APAC Champion 2026, with an all-expenses-paid trip to Milan on the line for the Regional Grand Final. Now in its most thematic edition to date, the 2026 programme launches under a single, provocative theme: "Contrast & Synchrony." Every entrant must choose a creative direction — Contrast, the bold opposites that captivate (black vs. white, hot vs. cold, soft vs. hard) — or Synchrony, the perfect harmony that mesmerises (pairs that move in unity, elements that flow seamlessly). That choice will guide their cocktail, their technique and the story they tell on stage, exploring the very dynamic that has kept the Negroni timeless for more than a century. The campaign is now open for submissions at www.campariacademy.com/en-asia/events/campari-red-hands-apac-2026/. A PLACE ON THE NEGRONI FAMILY TREE Beyond cash prizes and a trip to Milan, Campari Red Hands offers something rarer. The 2026 APAC Champion will not only be crowned at the Regional Grand Final in Milan in January 2027 and awarded a cash prize of €3,000, their winning cocktail will be added to the "Negroni Family Tree" for 2027, taking its place beside the Americano, the Boulevardier and the Sbagliato in the lineage of a serve that has shaped cocktail culture for more than a century. For the bartenders of Asia-Pacific, the prize is not simply a title, it is a permanent mark on cocktail history. MORE THAN A COMPETITION: THE CAMPARI ACADEMY JOURNEY Campari Red Hands unfolds over the better part of a year, with depth few cocktail competitions match. Behind the public-facing rounds sits the Campari Academy, the brand's global education platform for the bar industry and the engine that turns a competition into a master...

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