2025 REPORT ON HUMANISTIC CAPITALISM AND HUMAN SUSTAINABILITY
"I dreamed of a company that would be profitable while upholding ethics and dignity, without causing any harm to people or offence to Creation, or at least, as little as possible.
Spending my childhood in the countryside and experiencing rural life planted the seed and nurtured the growth of Humanistic Capitalism and Human Sustainability within my soul.
My family and I lived in close contact with nature because it provided us with everything we needed.
We had a mutual respect for nature, and everything unfolded in harmony with Creation."
Brunello Cucinelli
CONTENTS THOUGHTS ON THE CONTEMPORARY WORLD 1 INTRODUCTION. HUMANISTIC CAPITALISM AND HUMAN SUSTAINABILITY 6OUR IDEA OF HUMANISTIC CAPITALISM AND HUMAN SUSTAINABILITY 6
The six forms of Human Sustainability 7
ENDURING IDEALS FOR LIFE AND WORK - OUR DECALOGUES 14
OUR COMMITMENT 20
The 2024-2028 Sustainability Plan, "In Harmony with Creation" 21
Human Sustainability: key activities in 2024 24
CHAPTER 1. ECONOMIC SUSTAINABILITY DURING WORK WE SUPPORT FAIR PROFITABILITY AND HARMONY BETWEEN PROFIT AND GIVING BACK TO THE COMMUNITY 30THE BUSINESS MODEL AND THE VALUE CHAIN 30
GENTLE LUXURY AND BRAND IDENTITY 35
A SPECIAL AND AUTHENTIC RELATIONSHIP WITH THE CUSTOMER 43
SUSTAINABLE GROWTH AND HEALTHY PROFITABILITY 49
Strategic choices and results in 2025 50
CHAPTER 2. MORAL SUSTAINABILITY WE COMMEMORATE OUR FOREFATHERS. THEY TAUGHT US TO RESPECT THE LAW, AND OUR STORY IS WRITTEN IN THEIR WORDS 52CORPORATE GOVERNANCE 52
Governance of sustainability 58
HUMAN RELATIONS: DIALOGUE WITH STAKEHOLDERS 61
ETHICAL BUSINESS MANAGEMENT 68
HUMAN PRIVACY 72
CHAPTER 3. ENVIRONMENTAL SUSTAINABILITY WE ALWAYS ACT AS LOYAL GUARDIANS OF CREATION 74COMBATING CLIMATE CHANGE 77
OUR FOCUS ON PRESERVING THE DIVERSITY OF CREATION 78
BALANCE BETWEEN GIVING AND TAKING IN RELATIONSHIPS WITH CREATION 83
Energy 83
Emissions 84
Water resources 87
Waste 88
SUSTAINABLE SUPPLY CHAIN MANAGEMENT 89
Procurement and management of raw materials 92
Sustainable management of supplier relations 95
CHAPTER 4. CULTURAL SUSTAINABILITY WE BELIEVE IN THE UNIVERSALISM OF THE WORLD AND ACT WITH GREAT RESPECT FOR ALL CIVILISATIONS 98SOLOMEO: HAMLET OF CASHMERE AND HARMONY 98
Restoring the Hamlet of Solomeo to its former glory 100
The community and the local region 104
THE VALUE OF CRAFTSMANSHIP AND MANUAL SKILLS 119
Our production organisation 119
Preserving artisan savoir faire Made in Italy 123
CHAPTER 5. MORAL AND SPIRITUAL SUSTAINABILITY WE BELIEVE IN THE MORAL DIGNITY OF THE HUMAN BEING 125OUR HUMAN RESOURCES 125
Attraction and selection 127
UNIVERSAL WORKING CONDITIONS FOR THE HUMAN BEING 130
Uniqueness 130
Training and development 133
Dignity and beauty in the workplace 143
Health and safety 145
CHAPTER 6. TECHNOLOGICAL SUSTAINABILITY WE WELCOME FAIR CHANGE TO GET THE BEST FROM OUR TIME 148TECHNOLOGY, HUMANISM AND ARTIFICIAL INTELLIGENCE 148
Digitalisation and technological development 153