Noble Capital Markets NobleCon21 Conference
December 3, 2025
Table of Contents
Company Overview 4
Q3 2025 Results 18
2025 Priorities and Medium-Term Targets 25
Appendix 28
3
EM
updated
The Next Generation Fine Jeweler
for Today's Consumer
Brilliant Earth is a global leader in fine jewelry. We are successfully executing our strategy to transform and modernize the jewelry industry.
Mission-Driven Ethos
Personalized, Joyful Omnichannel Customer Experience
Digitally Native, Tech-Driven and Customer-
Obsessed
Unique and Award-Winning Designs
4
EM NOTE -
DOES THIS LOOK BLURRY???
Our Path to Becoming the Next Generation Fine Jeweler
Our
Mission
Our
Product
Our
Experience
Our
Platform
Brand
Product
Experience
Amplifying Our
Differentiators
Integrating & Executing Across Three Critical Growth Priorities
Build Brilliant Earth into the world's most loved and trusted jewelry brand by pioneering responsible practices and fostering emotional connections that redefine accessible luxury.
Create distinctive, ownable collections that blend innovative, personalized design with masterful craftsmanship to build affinity for the Brilliant Earth brand.
Deliver distinctive and personalized omnichannel experiences that delight customers, foster lasting relationships, and set new standards for modern luxury retail.
Pacific Green Lab Diamond
Our Opportunity & Differentiators
Secret Garden Wrap Ring, Camellia Eternity Diamond Ring
Brilliant Earth's
Competitive Advantages
6
1
VAST INDUSTRY THAT IS RIPE FOR DISRUPTION
2
AGILE BUSINESS MODEL THAT CAN SWIFTLY ADAPT
3
USING DATA AND AI TO INFORM DECISION-MAKING
ASSET LIGHT MODEL NOT BURDENED BY HOLDING EXCESS INVENTORY
4
OMNICHANNEL MODEL PROVIDES A JOYFUL, SEAMLESS
SHOPPING EXPERIENCE
5
OUR VALUES STRONGLY RESONATE WITH
OUR CUSTOMERS
Vast Industry Ripe For Disruption
~$350B, fragmented global jewelry market projected
to grow at 4% CAGR from 2024 to 20291
Bridal purchases are an enduring, resilient tradition with
~2M annual marriages in the US2Today, Brilliant Earth represents under 1% of the global
bridal market, with significant share gain potential
1Statista: Revenue of the jewelry industry worldwide 2018-2029, 2CDC National Center for Health Statistics
7
Grand Nadia Diamond Ring, Olivetta Double Row Diamond Ring
Major Milestones Throughout Our 20-year History
2024
2005
Founded in San Francisco
2008
Early adopter of social media
2013
>$25m in Net Sales
Launched Australian website
2017
>$100m in Net Sales
Launched UK website
2022
Fairmined gold partnership
Opened 25th showroom
$422m in Net Sales
Jane Goodall partnership and collection
Opened 40th showroom
2012
Launched Canadian website
Began offering
lab-created diamonds
Raised only outside equity round
2015
>$50m in Net Sales
Launched Brilliant Earth Mobile School in the Democratic Republic of Congo
2019
>$200m in Net Sales
Launched blockchain enabled diamonds
Rainforest Alliance product partnership
2021
IPO
Established Brilliant Earth Foundation
2023
Opened 37th showroom
Introduced Sol, Carbon Capture and
100% Renewable Collections
2025
20th Anniversary of Company
Opened 42nd
showroom
First Athlete Ambassador, Madison Keys
8
History of Net Sales Growth and Gross Margin Expansion
2024
2023
2022
2021
2020
2019
$252
$201
$422
$446
NET SALES ($ MILLIONS)
16%
5yr CAGR
$440
$380
TOTAL ORDERS (IN THOUSANDS)
25%
5yr CAGR
175
150
118
186
62
80
2019
2020
2021
2022
2023
2024
GROSS PROFIT MARGIN %
58%
60%
49%
53%
42%
45%
2019
2020
2021
2022
2023
2024
9
Unique, award-winning, proprietary designs
In-house, award-winning design team
Innovative, curated, and proprietary collections
Agile product developmentCustomer-insight and trend driven
Fast, data-driven development cycle
Innovative Design-Your-Own model- Personalization at scale, with delivery in 1-2 weeks for engagement and wedding and anniversary rings
Beyond personalization, customers can work with our custom design studio to bring their one-of-a-kind vision to life
CONFIDENTIAL
Design Leadership & Scalable Personalization Capabilities
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