Investor Presentation (August 2026)

Confidential - Do not distribute

Investor Presentation August 2026

Investor Presentation Overview

Contents

• Booking Holdings Overview

• Long-Term Growth Algorithm

• Key Initiatives to Drive Growth

  • Travel Market Opportunity

  • Supply Base

  • Customer Value Proposition

  • Efficiencies and Reinvesting

  • The Connected Trip Vision

• Operating Performance and Financial Resources

• Capital Structure and Allocation

3

Booking Holdings Overview

Overview

Delivering on our Mission Making Connections

Benefiting from Global Scale

Offering a Portfolio of Leading Brands

Building the Connected Trip

Make it easier for everyone to experience the world

We aim to connect and deliver value to our traveler and supplier customers

220+ Countries(1) / 40+ Languages / ~4.7M accommodation properties(2)

Our vision is to make the planning, booking, and travel experience easier, more personal, and more enjoyable, leveraging our data and AI technology

1. Includes countries and territories. 4

2. As of June 30, 2026.

Booking Holdings by the Numbers

Revenue(1)

Figures in billions

Adjusted EPS(2)

Highlights

12% CAGR

16% CAGR

(2)

2025 Room Nights 2025 Revenue 2025 Adj. EBITDA(2) 2025 Adj. EBITDA

Margin

2025 Free Cash Flow(2)

1.2B

(+8% YoY)

1. Gross Profit shown for 2015-2017.

   $26.9B

   (+13% YoY)

   $9.9B

   (+20% YoY)

   37%

   (+193bps YoY)

   $9.1B

   (+15% YoY)

   5

2. Refer to Appendix for reconciliation of Non-GAAP measures Adjusted Earnings Per Share ("EPS"), Adjusted EBITDA, Adjusted EBITDA Margin, and Free Cash Flow. Adjusted EPS figures have been retroactively adjusted to reflect the 25-for-1 stock split that took effect on April 2, 2026.

Booking Holdings Long-Term Growth Algorithm

Invest in the Business

• Traveler Acquisition

• Supply Growth & Diversification

  • Artificial Intelligence ("AI")

Build Differentiation

• The Connected Trip

• AI-Powered Offerings

  • Payments / FinTech

    Algorithm

    • The Connected Trip

    • Payments / FinTech

      • Localization

Secular Trends

• Economic / GDP Growth

  • Travel Market Growth

    • Increasing Online Penetration

1. Long-term ambition growth rates represent constant currency year-over-year growth rates.

   BKNG Long-Term Growth Ambition(1)

   8% Gross Bookings

   8% Revenue

   15% Adjusted EPS

   Drive Savings & Efficiencies

   • Transformation Program

     • Increasing Direct Mix

     • Fixed OpEx Leverage

       • Loyalty Programs

         • Mobile App

   • Customer / Supply Scale

     Value Creation

     • Profitable Growth

   • Cash Flow Generation

     • Capital Returns

   • Investment Grade Credit Rating

Long-term ambition growth rates are targets and not projections of future operational or financial performance.

• AI Efficiencies 6

We Have Many Growth Drivers in the Near and Long Term

7

Market

Growth Drivers

Growing Travel Market

1

Increasing Online Penetration

2

Diversifying and Growing our Supply Base

3

Near-Term

Growth Initiatives

Enhancing Customer Value Proposition

4

Driving Efficiencies and Reinvesting

5

Long-Term

Growth Initiatives

Building the Connected Trip Vision

6

1 2

Growing Travel Market and Increasing Online Penetration

8

Total Global Travel Market is a Large Opportunity

Ground Transportation

~$500B

Air

~$750B

Attractions

~$300B

Accommodations

~$989B

Food & Beverage

~$900B

Source: Euromonitor, Oxford Economics, and Phocuswright for 2024.

(1) Online penetration is defined as the ratio of online accommodations bookings to worldwide accommodation bookings.

Travel Market

Accommodations is a Large Segment Within Travel

We are focused on enhancing our position in the growing global accommodations market which continues to undergo a shift from offline to online travel

(figures in billions)

Online Penetration(1)

9

3

Diversifying and Growing our Supply Base

10

Our Marketplace Provides a Complete Offering of Accommodations with Supply Growing YoY

Ryokans

Apartments

Accommodations

Villas

As of June 30, 2026, Booking.com had ~33 million reported listings (9.1 million are alternative accommodations or "AA") and

~4.7 million properties (of which 4.1 million are AA)

Figures in millions

Hotels

Treehouses Riads

Entire Homes Bed & Breakfasts Chalets 11

We Continue to Grow Our Alternative Accommodations

Q2'25

Accommodations

Q2'26

• Booking.com AA room nights grew slightly faster than total Booking.com room nights

• The mix of Booking.com's Q2 AA room nights was in line with Q2 2025 reflecting, in part, softer AA room night growth in the Middle East

• We are focused on continuing to improve our alternative accommodations product for our supply partners and travelers, particularly in the U.S.

Booking.com AA RN Mix

Booking.com AA Listings

Booking.com AA Properties

~37% 8.4M

3.8M

~37% 9.1M

4.1M

12

Accommodations

Potential to Grow Our Business with Existing Accommodation Partners

BKNG's Room Nights as a % of Potentially Bookable Rooms with Existing Partners

Reported Listings(1) ~33 million

× Days in the Year 365

Annual Bookable Room Nights ~12 billion

BKNG LTM 6/30/26 Room Nights ~1.3 billion

BKNG room nights represent approximately 1 in 10 bookable room nights with our existing partners

1. Represents the total number of rooms in hotels and alternative accommodations that were listed on Booking.com's platform as of June 30, 2026. Hotel and alternative accommodation rooms that were not listed on our platforms, such as those only available in offline channels, are not included in this

   1133

   number. Additionally, not all hotel and alternative accommodation rooms are open year round (e.g. 13

   seasonality impacts).

   
   
   

   We Continue to Grow Our Flights Offering

   • Flight tickets booked in 2025 were 68M (9.1x the amount of tickets booked in FY 2019)

   • Q2 2026 LTM flight tickets were up 22% YoY. Flight tickets growth was negatively impacted in Q2 2026(1) by higher oil prices and reduced capacity as a result of the conflict in the Middle East.

   • We continue to see flights bringing new customers to our platforms while delivering a more complete offering to our existing customers

     • 1.9M flight tickets booked in Q1'19

     • In 2019, Booking.com launched its flight

   offering

   1. Q2 2026 flight tickets booked grew 4% YoY.

   2. As of December 31, 2025.

   3. Flight Tickets Booked are shown on a trailing twelve month basis.

      Flights

      • 17.0M flight tickets booked in Q2'26

        • Booking.com flight product live in over

55 countries(2)

(3)

14

4

Enhancing Customer Value Proposition

15

Our Marketplace Model Provides Compelling Value to our Travelers and Suppliers

Customers

16

Our Genius Loyalty Program Delivers Value to our Travelers and Suppliers

Genius

• Our Genius loyalty program offers rewards such as pricing discounts, free room upgrades, free breakfasts, and priority customer service support

• Genius enables our supplier partners to capture incremental demand when they want it which is why more of our partners are electing to participate

• Booking.com Genius mix(1) was in the high 50% range over the last four quarters (this mix increased YoY) and represented over 30% of Booking.com active travelers

• We see a meaningfully higher direct booking mix

for Genius users versus other users

17

17

(1) Represents the mix of Booking.com room nights booked by travelers in the higher Levels 17

2 and 3 Genius tiers.

5

Driving Efficiencies and Reinvesting

18

An Increase in Direct Mix Since 2019 Helped Drive Marketing Leverage From 2019 to 2025

Efficiencies

Marketing as a % of gross bookings has had leverage relative to 2019 as we have increased the mix of customers coming directly to our platforms while at the same time efficiently investing in marketing at attractive ROIs

Marketing as a

% of Gross Bookings(1)

Direct Mix of Total Room Nights(2)

1. FY25 marketing as a % of gross bookings was in line with FY24.

   2019

   5.15% Low 50%'s

   2025

   4.40% Mid 50%'s

   19

2. When we exclude our B2B business, our FY25 B2C direct mix was in the mid 60% range, which is similar to FY24.

Driving Efficiencies in the Business to Create Capacity to Invest in Long-Term Growth

2025 Adj. Fixed OpEx Leverage

YoY % Change

Efficiencies

• We are focused on carefully managing our fixed expenses and driving operating leverage

• We aim to reinvest across our strategic initiatives in a disciplined manner, which we believe will help drive stronger topline and earnings growth in the future

  (1)

  1. Refer to Appendix for reconciliation of Non-GAAP measure Adjusted Fixed Operating Expenses. 20