BNP Paribas Celebrates Tennis Excellence and Community Engagement at the 2026 BNP Paribas Open

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Global Tennis Sponsor Supports the Accessibility of Tennis and Positively Impacts the Coachella Valley NEW YORK & INDIAN WELLS, Calif., March 04, 2026--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and one of the foremost global sponsors of tennis, announces the start of the 2026 BNP Paribas Open and confirms its enduring commitment to the sport through numerous initiatives. BNP Paribas has supported tennis for over 50 years and aims to promote tennis at every level, including championing accessibility and inclusivity, as well as community programs and professional tournaments. BNP Paribas believes that tennis has the power to inspire and drive positive change in communities, and is committed to making the sport more accessible. During the 2026 tournament, the bank will implement various local programs that promote community engagement and support important causes, including youth development and education: José Placido, CEO of BNP Paribas USA and CIB Americas said: "As a longstanding global sponsor of tennis, BNP Paribas is proud of our role in helping turn the Coachella Valley into the epicenter of the tennis universe where the best players in the world compete. Tennis is part of our DNA and a reflection of our values – through our local and global philanthropic commitments we’re able to support meaningful growth and ambition in tennis at all levels. I am grateful to all our employees and partners, who come together each year to ensure the success of this major tournament, and I look forward to enjoying two weeks of top-level tennis." BNP Paribas collaborates with local organizations and schools to support and promote tennis as a sport for all. BNP Paribas recognizes the importance of accessible and inclusive sporting opportunities and aims to contribute to promoting tennis throughout the local community. About BNP Paribas and tennis BNP Paribas shares with tennis fans the love of this sport through a historic commitment that began in 1973 and applies to all levels of tennis worldwide: from tennis clubs to tournaments where the greatest players and players compete. The diversity of BNP Paribas’ commitments demonstrates the Group’s passion for tennis, a true love story that has been growing steadily for more than 50 years. Here is a summary of its current anchors in all its dimensions. BNP Paribas, a loyal supporter of tomorrow's tennis for more than 50 years, supports future generations in the belief that tennis is an even more influential sport when it is focused on youth. About BNP Paribas Leader in banking and financial services in Europe, BNP Paribas operates in 64 countries and has nearly 178,000 employees, including more than 144,000 in Europe. The Group has key positions in its three main fields of activity: Commercial, Personal Banking & Services for the Group’s commercial & personal banking and several specialised businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. Based on its strong diversified and integrated model, the Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, BNP Paribas has four domestic markets: Belgium, France, Italy and Luxembourg. The Group is rolling out its integrated commercial & personal banking model across several Mediterranean countries, Türkiye, and Eastern Europe. As a key player in international banking, the Group has leading platforms and business lines in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific. BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to the construction of a sustainable future, while ensuring the Group's performance and stability. View source version on businesswire.com: https://www.businesswire.com/news/home/20260304268528/en/ Contacts Press Contacts: BNP PARIBAS Jelena NedelkaExternal Communications+1 (332) 280 [email protected] BNP PARIBAS OPEN Joe WeinbergMVT [email protected]

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