Bausch Health Unveils "Looking Forward" - A New DTC Television Campaign for Seasonal Affective Disorder (SAD)

About this update from Bausch Health Companies Inc.

Bausch Health Unveils "Looking Forward" - A New DTC Television Campaign for Seasonal Affective Disorder (SAD)First-Ever Television Ad Campaign for APLENZIN® (bupropion hydrobromide) Airs in OctoberLAVAL, QC / ACCESSWIRE / October 26, 2023 / Bausch Health Companies Inc. (NYSE:BHC)(TSX:BHC) today announced the new release of "Looking Forward," the television ad campaign for APLENZIN® (bupropion hydrobromide) extended-release tablets for individuals diagnosed with seasonal affective disorder (SAD), a type of depression that follows a seasonal pattern. This represents the first-ever television commercial for a prescription medication indicated for the prevention of autumn-winter SAD. The ad is scheduled to run on connected TV including mid-October and throughout the winter months when SAD symptoms are most prevalent.The product commercial, available to view here, aims to illuminate the seasonality of SAD symptoms, which present themselves with the changing seasons. The new campaign will be available on multiple platforms."Our creative approach for 'Looking Forward' is inspired by consumer research that suggests many people experiencing SAD symptoms frequently endure symptoms without seeking appropriate medical intervention from their healthcare professional," said Jeff Hartness, executive vice president, Market Access, Commercial Operations, Neurology/Diversified, Bausch Health. "With this in mind, we created a campaign designed to help people understand SAD symptoms during the autumn and winter months and foster a dialogue with their healthcare professional about treatment options that may help prevent SAD."In addition to the television campaign, Bausch Health updated the APLENZIN product website which now features a patient engagement campaign called "Real Talk" that provides subscribers with helpful tools and support, as well as a downloadable questionnaire, SAD fact sheet, mood tracker and health questionnaire to help patients start a conversation with their healthcare professional. To learn more about APLENZIN, please see the Important Safety Information including boxed warning below, visit www.APLENZIN.com and speak with your healthcare provider.About SADSAD is a type of depression that follows a seasonal pattern. Symptoms often occur during the fall and winter months. SAD is more than the "winter blues," it is a serious mental health conditio...

View stock analysis, news, and events for Bausch Health Companies Inc.