Alvaro Alonso
In his new role, Alonso will oversee Barry Callebaut's Western Europe business, reporting directly to CEO Peter Feld. He will also become a member of the company's Extended Leadership Team.
A Spanish national, Alonso brings more than 30 years of experience in the consumer goods industry. He spent over 14 years at Beiersdorf, most recently leading the Central and Eastern Europe region. Previously, he was responsible for the company's North America business for more than five years, after serving as General Manager for Mexico and Iberia. Earlier in his career, Alonso held leadership and sales positions at Carrefour and Unilever. He has also served on the boards of various NGOs and trade organizations. Alonso holds a double degree in Law and Economics from Universidad Pontificia de Comillas in Spain.
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About Barry Callebaut Group:
With annual sales of about CHF 10.5 billion in fiscal year 2023/24, the Zurich-based Barry Callebaut Group is the world's leading manufacturer of chocolate and cocoa products - from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 13,000 people. The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®, Carma® and the decorations specialist Mona Lisa®. The Barry Callebaut Group is committed to make sustainable chocolate the norm to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.
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