Baosheng Pursues Strategic Acquisition of Blue Intelligence Cloud Innovation Technology to Accelerate Its Expansion into AI Marketing

About this update from Baosheng Media Group Holdings Limited

BEIJING, Aug. 17, 2026 (GLOBE NEWSWIRE) -- Baosheng Media Group Holdings Limited (NASDAQ: BAOS) ("Baosheng" or the "Company") today announced that it has entered into a strategic acquisition memorandum of understanding with Blue Intelligence Cloud Innovation Technology (Beijing) Co., Ltd. ("Blue Intelligence Cloud Innovation Technology"). Under the proposed transaction, Baosheng intends to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology. If successfully completed, the strategic investment is expected to provide Baosheng with access to robust AI-powered capabilities, including AI intelligent marketing, intelligent content generation, user data analytics, and AI-enabled operations. The two parties plan to establish synergies around AI-driven traffic acquisition, user insights, precision engagement, marketing conversion, and customer operations, further strengthening Baosheng's business presence in the AI marketing technology sector. Strategic Investment to Capture New AI Marketing Opportunities Under the memorandum of understanding, Baosheng intends to acquire a 40% equity interest in Blue Intelligence Cloud Innovation Technology and become an important strategic shareholder. Following completion of the transaction, Blue Intelligence Cloud Innovation Technology is expected to retain its independent corporate status and maintain continuity in its day-to-day operations, while its existing shareholders will continue to hold the remaining 60% equity interest. The "strategic investment plus independent operations" model is expected to enable Baosheng to participate in the target company's growth potential while preserving Blue Intelligence Cloud Innovation Technology's existing technical team, product development capabilities, and operational flexibility. The two parties intend to advance collaboration in AI-powered marketing tools, customer resources, channel development, marketing services, and commercialization, improving the conversion of AI marketing capabilities into tangible business value. Baosheng stated that the proposed transaction is aligned with its strategic direction of continuously expanding into AI-powered digital marketing and next-generation marketing services. In accordance with prudent and compliant principles, Baosheng will conduct due diligence on Blue Intelligence Cloud Innovation Technology's business found...

View stock analysis, news, and events for Baosheng Media Group Holdings Limited