TORONTO, Feb. 26 /CNW/ - Asian Television Network International Limited (ATN) (TSX-SAT) today announced that RBC Financial Group will be the lead sponsor on the exclusive Canadian Broadcast of the ICC Cricket World Cup 2007 on the ATN Cricket Plus channel. The World Cup is the biggest Cricketing event and will be hosted by the West Indies from March 5 to April 28, 2007. RBC is Canada's largest bank and one of North America's leading diversified financial services companies. ATN is Canada's largest South Asian Broadcaster and Canada's largest Distributor of World Class Cricket. ATN is proud to bring the World Cup to cricket lovers across Canada on the ATN Cricket Plus channel. The ICC Cricket World Cup 2007 is slated to include the national teams of Australia, Bangladesh, Bermuda, Canada, England, India, Ireland, Kenya, The Netherlands, New Zealand, Pakistan, Scotland, South Africa, Sri Lanka, West Indies and Zimbabwe.
ATN is also the official Broadcast Media Sponsor of the Canadian National Cricket Team that is scheduled to participate in the World Cup. ATN was the first to bring the World Cup Cricket live via satellite to Canada in 1987 and has since then been an ardent supporter and broadcaster of Cricket in Canada. ATN's viewers include a massive number of cricket fans from around the world including many Commonwealth Countries, where cricket is the national sport.
ATN operates 14 channels, and has programming alliances with leading International Broadcasters. For more details about ATN please visit www.asiantelevision.com or contact your local service provider.