Business
Atento Advances Impact Sourcing and AI-Augmented CX Through Strategic Collaboration with Sanas and Thrivin
Atento, a global leader in customer experience (CX) and business transformation outsourcing (BTO), today announced a strategic collaboration with Sanas, a leading provider of real-time speech understanding technology, and Thrivin, a quality-first impact sourcing platform in Kenya.
About this update from Atento S.a.
MIRAMAR, Fla. , March 11, 2026 /PRNewswire/ -- Atento, a global leader in customer experience (CX) and business transformation outsourcing (BTO), today announced a strategic collaboration with Sanas, a leading provider of real-time speech understanding technology, and Thrivin, a quality-first impact sourcing platform in Kenya. Together, they are advancing a differentiated model for Impact Sourcing at scale and AI-augmented customer experience, enabling enterprises to expand globally while maintaining enterprise-grade governance, CX performance, and operational resilience. This collaboration reflects Atento's core belief that the future of CX must be Augmented by AI. Driven by People. A Unified BTO Operating Model: Governance, AI, and Quality Talent This initiative integrates: Atento remains the orchestrator of the end-to-end model, ensuring that security, compliance, performance management, and transformation frameworks meet the expectations of global enterprise clients. Operationalizing Impact Sourcing at Enterprise Scale Through this collaboration: Expanding Global Delivery with Discipline and Impact Africa represents a growing frontier for CX and business services, with a young, digitally fluent, English-speaking workforce eager to participate in global markets. By combining Thrivin's skilled talent base with Atento's transformation methodologies and operational governance, enterprises gain access to a new delivery geography without compromising quality or brand integrity. Meanwhile, Sanas' AI technology addresses a key challenge in global voice operations, enabling international expansion while preserving customer experience consistency. This collaboration reflects a key industry shift, the future of outsourcing lies in integrating AI, governance, and workforce development into a unified model, moving beyond geography as the driver of transformation. "This collaboration brings together complementary strengths, Atento's global transformation solutions and BTO delivery model, Sanas' real-time speech understanding technology, and Thrivin's exceptional talent network in Africa. Together, we're creating new opportunities to deliver AI-augmented customer experience at scale while helping enterprises expand into new markets with the governance, performance, and quality they expect from Atento. It also creates a strong platform for all three organizations to grow together as we support the next generation of delivering innovative global solutions for our customers", said Brent Bush, EVP Sales & Business Development at Atento. "From a U.S. operations perspective, this collaboration strengthens our ability to scale responsibly without compromising enterprise standards," said Chris Condon, President & GM US Nearshore at Atento. "By integrating AI-enabled voice technology with a disciplined, governed impact sourcing delivery model, we're demonstrating that global expansion, operational rigor, and workforce development can coexist within a high-performance BTO framework." Logo - https://mma.prnewswire.com/media/2790465/5858344/Atento_Logo.jpg View original content to download multimedia: https://www.prnewswire.com/news-releases/atento-advances-impact-sourcing-and-ai-augmented-cx-through-strategic-collaboration-with-sanas-and-thrivin-302710878.html