Asurion and HP Introduce HP Care Complete

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New Subscription Plans Combine Protection, Support, and Maintenance Across Consumers' PCs and Connected Devices NASHVILLE, Tenn., Aug. 17, 2026 /PRNewswire/ -- Asurion, the global leader in technology care, support, and protection, today announced a new collaboration with HP to launch HP Care Complete, a portfolio of subscription-based protection and support plans designed to help simplify how customers set up, use, and maintain their devices. The new offering is now available to HP customers in the U.S. HP Care Complete reflects a new approach to device protection, moving beyond traditional manufacturer warranties to deliver ongoing support across PCs and the broader connected home. "Technology has become the operating system for how people live, work, and connect, yet keeping technology connected, protected, and performing at its best remains too fragmented and reactive," said Guru Gowrappan, Chief Executive Officer of Asurion. "Our collaboration with HP advances our strategy to build an intelligent, connected, and always-on technology services platform — bringing protection, support, proactive diagnostics, and performance optimization together across the full device lifecycle. Together, we're creating a simpler, more proactive, and seamless experience that helps customers get more from their technology." The collaboration also extends Asurion's capabilities into the consumer PC category, a significant market with tens of millions of active devices in the U.S. "People count on their PCs to create, work, connect, and manage everyday life, which is why support should feel just as reliable as the device itself," said Samuel Chang, Senior Vice President and Division President, Consumer Personal Systems at HP Inc. "HP Care Complete is designed to make device ownership easier, bringing protection and support into one experience so customers can feel more confident every time they use their technology." Introducing HP Care Complete HP Care Complete1 offers three flexible subscription plans designed to help meet the needs of different consumers, households, and device ecosystems. Customers can choose from: Every HP Care Complete subscription includes: Simplifying Device Protection and Support HP Care Complete represents a broader shift in how customers expect to engage with technology, from one-time purchases to ongoing support relationships acro...

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