As Outdoor Cooking Grows Across America, Duluth Trading Co. Built Clothing for the Modern Grill Master

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Duluth Trading Co. BBQ Collection MOUNT HOREB, Wis., July 02, 2026 (GLOBE NEWSWIRE) -- Duluth Trading Co. (Duluth), a leading workwear and lifestyle brand known for durable apparel and problem-solving designs, has released its new BBQ Collection, a line of shirts, shorts, aprons and matching family styles designed for the realities of outdoor cooking and backyard entertaining. As Americans continue investing in outdoor kitchens, pellet smokers, flat-top griddles and pizza ovens, outdoor cooking has shifted from a seasonal pastime into a growing lifestyle category. In the latest State of the Barbeque Industry Report from the Hearth, Patio and Barbecue Association (HPBA), seven in 10 U.S. households own a grill or smoker, and 70% of owners plan to cook outdoors as part of their Fourth of July celebrations. "Outdoor cooking is a major American lifestyle trend, and we believe our customers deserve good-looking, functional clothing that can handle the long days of backyard entertaining," said Ricker Schlecht, SVP of Product Development at Duluth Trading. "The right gear allows time to be focused on family, friends and neighbors, instead of fussing over sweat, spills and discomfort." To support the growing numbers of grill masters and backyard hosts, Duluth Trading has designed a collection of BBQ apparel and aprons to handle heat, smoke, sweat, and constant movement between cooking and entertaining. Functional Clothing for the Modern Grill MasterLow-and-slow smoking sessions can require up to 12 hours of active cooking, while backyard hosts often spend entire afternoons moving between food prep, grilling and entertaining guests. Long hours around radiant heat requires clothing that prioritizes breathability, mobility and comfort. Duluth Trading's BBQ Collection blends workwear-inspired utility features, lightweight materials and summer-ready style to help outdoor chefs stay comfortable while cooking and hosting. Designed for maximum comfort, the BBQ Shirt and BBQ Shorts can be worn separately or styled together. Both feature lightweight cotton materials and functional features, resulting in outfits that support breathability, movement and all-day wear. BBQ Short Sleeve Shirt

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